Why Has SEO Become So Important?
Why care about SEO? Well, the aim of search engine operation is to give the website you’re listing the highest possible ranking on search engine results. This makes use of different strategies to achieve this, and is invaluable to the website, to gain clicks, subscribers, purchases, and more.
We’ve handpicked a few stats and facts about SEO that may not only interest you, but give you an idea of why it’s come to have such an important place in today’s digital world – in a time where we are basically always online through mobiles and laptops.
First of all, over 90% of people search Google for information, items, and services. But did you know that less than 5% of us make it to the second page of search results?
80% of users go directly to the organic search results. What are organic search results? The non-paid listings. The webpages retrieved that are most relevant to the keywords searched. Organic results are really what SEO is all about. After all, the majority of us totally ignore the paid ads.
The first listing in the organic results gets, on average, 20% of clicks. The first five results get 75% of all clicks. Hence you can see why SEO aims to get the target website as close to that top percentile as possible, and better yet, into it.
Have you ever seen the total number of search results summoned by your search query?This is displayed beneath the search bar. If you Google say, “dogs”, you will retrieve (Retrievers and all) a total of 2,720,000,000 results! It’s incredible how much is published out there on the subject, yet we only really see the very tip of the iceberg.
We are always connected to the internet. We arguably don’t ‘go online’ these days but rather, live online. We’re always on our phones. SEO specialists are well aware of this and are dedicated to learning strategies and guidelines to get listings into the top page of search engines, to be the first seen by internet users worldwide.
75% of SEO is off-page and 25% is on-page. These are the two types of SEO practices. Off-page refers to all strategies done outside the website – for example, backlinking, or incoming links to the webpage. On-page are strategies directly optimizing the webpage – like HTML code and content – to raise its ranking.
So, we can see that SEO has a clear, statistically supported purpose. You may also be interested to know the different sides of the practice. In addition to the above, you may be interested to know there is a ‘good’ and ‘bad’ SEO…
Black hat SEO (the sneaky one) tends to get sites into the top page as quickly as possible by jamming as much (often irrelevant) info into content as possible. What’s the point? To link back to the target page as much as possible. It’s said this works well in the short term. If Google suspects the linking is overdone, it may crack down on this and remove the listing.
White hat is all about gradually, organically reaching the top of the results list. What we mentioned SEO ‘is really all about’. It’s a more timely process, depending on factors like how often the target keywords are searched, but can be better in the long run.
Search engine operation can be both a fascinating and tricky rabbit hole to navigate. But we can see it becoming increasingly relevant in our digital world, which is only becoming more competitive for that top spot on Google search.