247 Management promote music online, generally via Spotify and social media, such as TikTok, Instagram and Facebook. Since moving into this industry, 247 Management has excelled in streams and sales, helping many young artists along the way. James Scott is one of the team’s key members at 247 Management, having witnessed the company thrive and expand. Their work, especially on Spotify, has seen many tracks hit the top 10 in various established playlists.
If you’re interested in 247 Management and Spotify marketing strategies, then read some excerpts from James’ interview with us below.
Hi James, thanks for joining us. Why has 247 Management decided to open its doors to everyone?
We realised that what we’ve been doing for many great artists could be offered to a lot more people. We’ve been helping established artists maximise their worth in the industry, ensuring that they get the recognition they deserve. On the other hand, we feel that we’ve been needing to do more for less established artists, which is why we have decided to expand our services to up-and-coming items. These services are priced at an affordable rate, thereby ensuring that all artists have genuine access (regardless of financial circumstances). We even offer free consultations to artists, where we can brainstorm strategies and maximise your online traction.
How has expanding to social media helped 247 Management?
Expanding to applications like Tiktok, Facebook and Instagram have been a revelation for our firm. This is because we can now work with social media influencers, enabling us to reach millions of people. Because of our industry connections, we can offer our services for competitive prices, while maintaining high stream rates and conversions.
In your opinion, what does 247 Management do differently to its competitors?
For us, we put a lot of focus on “pre-saves”. This allows us to generate hype through our Spotify campaigns, in the sense that we can encourage users to queue songs or save them to their Spotify accounts before they are formally released via the application. Well-known artists like Kendrick Lamar have been using this technique for a while now, so it certainly works! Using this approach at 247 Management, we’ve noticed that many clients can hit the top 10 in a lot of playlists, expanding their reach, visibility, sales, and overall streams.
Why are your viral packages so important?
Our viral packages are staggered at different price points, essentially combining all our services into one neat package. What’s the purpose of this? Well, this is perfect for artists that need to cultivate a new fanbase from the ground up. We can build the ideal plan to ensure your songs go viral, and as a result, generate as much traction as possible.
For example, our “Professional” package will set you back $7 999; however, the returns are simply immense. We’ll set you on target for close to 5 million streams, generating 350 000 monthly listeners and 5 000 followers. Using a combination of pre-save campaigns, YouTube advertisement, consultation with influencers, and the creation of a Wikipedia page, your online visibility will go through the roof with this strategy.
What does the future hold for 247 Management?
The future looks bright for 247 Management. By expanding our offerings to more artists, we can alter hundreds of artists’ career trajectories. There’s no doubt that the COVID-19 pandemic has decimated the music industry, with live gigs and concerts being cancelled to curb the spread of the virus. As a result, online streaming has become the norm, so targeting Spotify has become critical for all artists. If you’re pursuing a music career during these uncertain times, then I can strongly recommend working with us. We’ll maximise your online visibility and boost your streams in no time!
What would be your recommendation to young artists?
Patience is an essential virtue. Our team is committed to getting the best results for you and your music; however, it will take time. Your songs won’t be hitting the top of the charts overnight, no matter how viral we make your music. While it’s easy to get frustrated, try to stay relaxed and let us do our work!
Thank you James for your time!
You can follow up with James Scott at https://247m.co