People who have been on the internet for the last two decades have seen it transform from a slow, static medium to one that is now dynamic, social, and reliant on live-streaming. A few years down the road, it’s impossible to predict what the internet and technology will look like.
One aspect that has completely changed everything is the rapid emergence of video and its utilization nowadays.
For a long time, video has been the most popular mode of content distribution among consumers. Still, marketers are always coming up with new methods to communicate with existing and potential customers. From TikTok and Instagram Reels short-form videos with the help of an online video editor to live-streaming platforms, the top video marketing trends entice customers and result in growth.
What video marketing developments may we anticipate in the future?
Video marketing is one of the most successful ways to connect with today’s customers in the digital world. Videos have surpassed all other types of material as the most widely used and sought after on the internet.
1. Live videos
One of the best ways to increase customer involvement and foster direct communication with businesses is to use live-streaming technology. Online video production is getting more affordable, and all organizations now have access to the tools they need to produce professional-quality movies. In addition to marketing videos, firms may use them to broadcast live events or give instructions on utilizing their goods.
As we all know, brand storytelling is one of the most effective ways to create a company’s personality and connect with consumers. Because they are so convenient, vlogs are the best way to tell a story. Is it possible to optimize a movie for search engine purposes? According to Forrester, first-page rankings are 53 times more likely to come from videos than conventional SEO methods.
3. Videos with no sound
Videos for silent watching are increasingly being created expressly by marketers. Isn’t the purpose of a video to provide a visual and audio experience? Time has passed. With the help of a video editor, you can present silent videos. Instagram Reels and Digital Ads are often viewed without audio, and these types of edits will facilitate more visual communication to convey the message even without the audio.
4. Interactive videos on the internet
The online video industry has also been advancing at a rapid rate. Unlike just entertaining or promoting a brand, many organizations use interactive clips to engage consumers and gather consumer data. To make full use of the internet, videos have become a staple of people’s information. As a consequence, Internet videos will become more interactive in 2022.
5. User-generated content
User-generated content is more valuable to consumers than brand-named material. 85% of respondents say UGC is more trustworthy, and more than 70% believe it is more natural and beautiful.
Embrace these 2022 video marketing trends to stay in the spotlight
It’s possible that in 2022, brands will use video marketing to improve conversions and raise consumer interest. Video marketing trends that you should watch are detailed in this article.
1. Animated Videos to Help You Make Sense
We can’t afford to ignore animated video trends as the popularity of social video platforms like YouTube and TikTok continues to rise.
In 2022, by employing various online video editors, we expect to see a rise in the popularity of animated videos for explainers and demonstrations as a prominent video marketing trend. For different business and marketing purposes, many companies still utilize animated movies throughout the globe. They may be used to showcase goods or services, demonstrate how to use them, train new employees, and more. According to our predictions, companies in a wide range of industries will profit from animated explainer videos in the future.
2. The Future of Video is in 360-Degree Experiences
360-degree films will grow more popular next year as various video trends come and go. Films are a popular medium for showcasing goods and services for many companies. On the other hand, modern technology allows us to show things more engagingly. It is possible to watch videos in 360-degrees.
These images convey a product’s ability to be tested before purchase. With 360-degree films, firms will be able to acquire the trust of their customers by providing them with a unique visual experience. 98% of clients say 360-degree films are more fascinating than other video formats.
3. Storytelling is an essential component of video production
When a story seems genuine, people are more likely to believe it. When it comes to video marketing, long tales offer the films a feeling of authenticity and believability. Today, long video advertisements are becoming more and more popular and widely used.
For example, companies like Subaru or Toyota produce advertisements that resemble short films, portraying the tales of ordinary people and showing how the brand can help them in their everyday lives. This kind of video advertising is less commercial and more interesting since it focuses on the customer rather than the product. You may use it to build trust with your viewers and future customers. It’s a popular trend in the video business.
4. Vloggers rule the roost these days.
When it comes to connecting with an audience, the vlogging approach is gradually becoming the most popular way. Personal vlogging via the video editor tool has been popular in the past. The film is a popular way for people to document their lives, communicate their thoughts, and express themselves. On the other hand, Vlogging is now being used by some of the biggest names in the industry to connect with their consumers.
According to industry forecasts, video content is expected to overtake text as the primary source of marketing material by 2022. Companies must adjust their strategies to remain competitive as more and more customers seek information from online sources.
Videos like product demonstrations and customer testimonials are becoming increasingly important to organizations to realize their significance. Consider how your company differentiates from the competition and show it in a video.