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5 key lessons from fintech entrepreneur Andrew Anastasiou

Andrew Anastasiou is a British-born entrepreneur, born December 11, 1988 in London, United Kingdom. This entrepreneur has wasted no time pursuing the world’s most lucrative financial endeavors – and has a lot to show for it. Applying his unique expertise to a variety of banking and finance products, Andrew’s story of success carries with it a few worthwhile insights that new entrepreneurs would do well to try and absorb.

We took a look at some of Andrew Anastasiou’s published statements and bits of advice in order to list a few key lessons:

Don’t underestimate the power of charisma

In popular culture, entrepreneurs are stereotyped as highly charismatic individuals who need to be able to sell their ideas to others, as well as come up with those ideas in the first place. While you shouldn’t take film and TV portrayals too seriously, Andrew will be the first to tell you that, as an entrepreneur, you need to be able to get others as excited about your projects as you are.

Be confident, but not arrogant

Unfortunately, some entrepreneurs can easily earn a reputation for coming across as overconfident or even arrogant in the way they execute their ideas. In Andrew’s opinion, your worth as an entrepreneur is equivalent to return you can generate for investors – don’t behave like a huge success unless you have the numbers to back it up.

Remember to be human

When you’re reaching out to prospects, it can be easy to fall into a routine that you think is optimized for the best possible return but is actually easily ignored by most. Andrew believes it’s critical to remember to treat each prospect individually as a human and come across as genuine to them, not just another desperate salesperson.

Show interest in your prospects

People love to talk about themselves, and when you’re the only person that week that has made the effort to ask a prospect about their own achievements, you will be far more memorable. Building this early rapport is essential and is key to how Andrew has formed a long list of mutually profitable business relationships.

Follow-up and close the deal

Many new entrepreneurs make the mistake of thinking their initial sales pitch is all a prospect will tolerate/make a decision on – this is not always true and assuming this can cause you to miss out on someone who might have been one email away from investing. Andrew says that one of the most important lessons any entrepreneur can learn is to follow-up with prospects and remind them of your offer (while you are always thinking about your product, a prospect may simply forget, despite being amenable to investment).

There you have it, 5 key lessons from Andrew Anastasiou that any budding entrepreneur should apply in their own pursuits.