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Johara Aden reveals the importance of using natural skincare products

For the health industry, skincare products represent a significant portion of their revenue, primarily because men and women strive to maintain a flawless complexion. In pining for skin free of pimples and blemishes, many users will go to some crazy lengths, and often lose sight of using natural, less invasive products. This is where Jos Natural Beauty comes into the picture. Started by Johara Aden, Jos Natural Beauty has cultivated a reputation for reliability, consistency and quality, primarily because of their comprehensive range of natural products.

Fortunately for us, Johara was able to answer some questions we had about her business and natural skincare.

Johara Aden Jos Natural Beauty

Hi Johara. When did get the idea for Jos Natural Beauty, and how did you initially go about starting the business?

I got the idea of Jos natural beauty when I had to do research project about the beauty products I use at home for example shampoo, conditioner and cleaning products. I found out that the ingredients that are in the products are harmful to our skin and environmental as well. So I decided to make my own Skin care products and that’s where I found my passion.

Had you ever started a business before? Did you find the process challenging, and if so, why?

I didn’t start any business before. This was my first business. I didn’t find it challenging because it was an enjoyable and excited process for me. I love to try and test different products and create products that will help nature the skin.

In your view, why should consumers use natural products when caring for their skin? What are the main benefits?

Organic and natural products are not only good for the skin, they are good for the environment.

  1. No irritation: Without any harmful chemicals, artificial colors, or other biproducts, they are less likely to cause any skin irritation.
  2. Natural fragrance: Traditional products contain chemicals to artificially freshen the smell of the lotion or cream. Organic products have a natural, pleasant smell and are scented with oils.
  3. Overall effectiveness: Natural and organic skin remedies supplied by the earth have been effective for centuries. They are all the skin needs to remain healthy. Stick to the basics and enjoy

How would you describe the range of products you sell?

We sell Natural products for all type skin type for example, anti-aging, acne, normal, dry and sensitive skin.

In your experience, which specific products are the most popular with customers? Why do you think this is the case?

Our anti-aging facial set and our acne facial set are more popular Because Majority of the people have issues and they need to solve them that when we stand in and solve their skin issues. we mostly get a reversal from previous clients and their positive reviews had made our products popular.

Why is taking care of your skin so important?

Good skin care is important for the following reasons: It helps your skin stay in good condition: You’re shedding skin cells throughout the day, so it’s important to keep your skin glowing and in good condition. An effective routine can help prevent acne, treat wrinkles, and help keep your skin looking it’s best.

Can a customer return their product if they are unhappy with their purchase?

Yes they can returned the item within 30 days of purchase.

What plans do you have for the future, in terms of growth, size and diversification?

We are planning to expand to other countries around the world and grow our company. We also planted 10000 trees so far, for every product we sell we plant a tree. Our goal is to plant million trees for the next 5 years.

Thank you Johara for your time!
You can follow up with Johara Aden at or connect via IG

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