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What exactly does a digital marketing agency do?

The business world has changed drastically over the last few decades. Because of the introduction of new technologies, products and customer segments, the way in which traditional selling operates has changed rather significantly. Indeed, the rise of the internet as a tool for selling goods and services has led to the growth of search engine optimisation (SEO) services and other online processes. If you think your business could benefit greatly from the services of a digital marketing agency, then it is certainly in your best interest to research as much as you can about what they do specifically and how they can help. This article is a great place to start!


We touched on it a bit in the introduction, but one of the core functions of a digital marketing agency is optimising web pages in accordance with search engine algorithms. Because so much of today’s selling occurs online, it is almost impossible to compete with the biggest companies unless you have a strong, competitive online presence.

Leveraging your SEO capabilities will help you rank your webpages highly on Google’s search listings, which is very important because most users won’t navigate beyond the first page. If you get listed on the first page, you’re already halfway there to building better brand awareness.

Digital Marketing Agency and their UX evaluation

Another core function that your average digital marketing agency will do is known as a UX evaluation. Basically, this involves assessing how effective a site is at cultivating user experience. Is the page easy to navigate and understand? Is the copy well-structured and not overly cluttered? If there are too many images on a single page, the loading time of that website can be slowed quite severely. A reliable and successful digital marketing agency will be able to spot and identify all the small, minor changes that could be made to your site to make it more user-friendly and functional.

Broken link identification

It is also the responsibility of a digital marketing company to find broken links that might be undermining your website. There’s no two ways about it – a 404 error message is just bad for business. Thankfully, an SEO firm can easily identify these links and start replacing them with valid links that will bolster your website’s domain and enhance its SEO value.

Coordinate SEO campaigns

It is very unlikely that you’ll work with a digital marketing agency for a short period of time. Often, you’ll work with them across a series of months and years, in order get the most out of campaigns that you choose to run throughout the year. The thing about an effective SEO campaign is that it’s not just about targeting keywords mindlessly and stuffing it into your content. It’s about producing engaging, original and valuable content that your target audience will appreciate and return for.

Social media campaigns

Large, global social media platforms like Facebook, Instagram and Twitter have become valuable havens for massive corporations to sell their products and spread information about their brand. Sometimes it’s less about what you’re selling and more about your internal branding (like public relations). If you think the best way to reach out to your customers is through social media, then getting in touch with a digital marketing agency is one of the best places to start.

Indeed, for a lot of products designed for younger generations (like millennials), the best way to reach out to your target audience is to interact with them via social media. Hiring a digital marketing agency means you have a dedicated provider of tailored Facebook and Instagram posts, along with other means of customer engagement, like Snapchat and Twitter.