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South Korean Art Director Angie Yoo Wins Gold at 2025 ANDY Awards for “Brad Pitt Yourself” Campaign

One of the most promising emerging creatives worldwide, Yoo earns international recognition across the industry’s top awards

Angie Yoo, a fast-rising South Korean art director based in the United States, is gaining global recognition as one of the most promising new voices in advertising. Most recently, she took home Gold at the 2025 ANDY Awards for her bold and socially resonant campaign “Brad Pitt Yourself”, solidifying her position as a standout creative in the global industry.

The campaign tackled the growing risks of AI-driven identity scams. Inspired by a real-world incident in which scammers impersonated Brad Pitt online, it used a viral face filter to transform a shocking news story into a powerful piece of public awareness. Yoo led the creative and art direction, crafting a concept that was both culturally relevant and visually provocative. The work was honored at the ANDY Awards ceremony held on May 6, 2025, at Sony Hall in New York City.

Yoo’s creative work has been consistently recognized across some of the world’s most prestigious advertising festivals.

She received honors from the Clio Awards, the New York Festivals, the D&AD Awards, the D&AD New Blood Awards, and the Young Ones, for a range of campaigns including Ruuunway, Celebrity Quotes, and The Exchange—affirming her ability to deliver powerful, idea-driven work across mediums and markets.

“I don’t just want to make beautiful ads—I want to break patterns. I want to twist what’s expected, challenge what’s familiar, and create work that makes people stop, think, and feel something real,” said Yoo.
“I’m honored that my ideas are resonating across continents and excited to continue pushing boundaries through art direction.”

With multiple global honors in a single year, Yoo is quickly becoming one of the most internationally recognized emerging creatives.
Her growing portfolio reflects a unique ability to merge strategy, storytelling, and design craft—positioning her as a defining creative voice of her generation.

You can see Angie Yoo’s portfolio at www.iangieyoo.com and connect via LinkedIn here.