Saif Taj noticed a gap in the market – the need for a small, versatile, all-in-one bag to suit both men and women. From this realisation he co-founded Knotty, a bespoke bag company specialising in quirky, practical designs.
We got the chance to speak with Saif to find out more about his unique designs and how they represent the future of fashion.
What is the inspiration behind creating this project?
Clutches and folios are on the rise even with men as people want to carry light and have their everyday business utility items available on the go. In addition to this, people prefer having a single bag to meet all their needs – whether they’re going to a business meeting or having a casual day out. I realised that no multi-purpose bag like this was on the market, and decided to create one. So yes – it’s a clutch, a folio and a laptop bag all in one! This concept really sets us apart.
Why does this need to exist in the world?
We live in an age where convenience is essential. A bag like ours, which has an easy-grab pen pocket and dual slots on the rear for storing and swapping business cards, can provide great value to consumers. I know this because the concept for these features struck me when I was out travelling – I would reach for my pen and business cards and struggle to find them. And people buy laptop bags based on their tastes, and colours and designs are generally pretty similar across brands. So we decided to make our designs really unique.
Why is this better than other solutions on the market?
Because it’s forward thinking. The world we live in is fast turning from micro to nano sized. We want to shake up standard designs whilst eliminating excessive weight and size, without compromising on quality, design and features. Our Knotty ClutchBag does this.
After working on countless designs over the past few years, my wife and I came up with 20 designs that suit the needs of every modern man and woman. Our multi-purpose bag is durable and fashionable, made with 100% premium, genuine cow leather. It features a minimalist design and maximum utility, with 14 Knice Features on a simple stitched piece of leather. We were inspired by wanting to make something that works with what people are wearing right now.
ClutchBags haven’t existed until now – it’s being introduced for the first time.
Yes! We are so proud to have made such a revolutionary bag design. It also fits both laptops and tablets of up to 13.3. inches – it’s incredibly light and slim.
ClutchBags are an incredible new bag design offering consumers both style and versatility. They are the perfect statement piece to go with any outfit or outing – whether it’s date night or you’re simply taking it to work. To support this project, visit Knotty’s Kickstarter page here to make a pledge and earn a reward.