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Aaron Bare

Challenge Yourself to Think Bigger with Renowned Author Aaron Bare

Aaron Bare is the author of two of the business world’s most influential books. Both “Exponential Theory: The Power of Thinking Big” and “Reimagining Innovation” invite readers to expand their minds and explore new and exciting ways of thinking. He is now taking his knowledge to the world in new ways through a carefully curated program where individuals can learn a combination of strategies involving neuroscience and philosophy. His entrepreneurial skills continue to assist others to achieve similar successes.

Can you give us some background on yourself to begin?

I’m Aaron Bare and I’m the author of the Wall Street Journal and USA Today Bestseller Exponential Theory, and the creator of the XMBA:  The Last Course You’ll Ever Need to Take. My passion is to help the world think bigger, and with the XMBA I help leaders create exponential Mindsets Beliefs and Attitudes. We have created a program combining modern neuroscience and ancient philosophy.   We’re currently enrolling in the XMBA, please visit for more information.

Some of my work to make the world thinks bigger has been through facilitating strategic discussions on innovation and leadership at some of the biggest companies in the world including Coca-Cola, Daimler, and Belfius Bank, the national bank of Belgium.

With this experience, I wrote my book, Exponential Theory:  The Power of Thinking Big. This book outlines how we can all think and grow exponentially on a personal, professional, and organizational level. The XMBA is built to grow our mindsets, think bigger, and transform ourselves and the world.

What made you decide to start your career as a programmer?

I’ve always been fascinated with building things, and when I got older I fell in love with the power of the computer and the ability to build stuff digitally. At Accenture I was able to code the first website for Culligan and built the CRM for Walgreens. From there, I spent most of my career working on digital projects and launching internet companies.

Where did this experience lead you next?

While I became a serial entrepreneur after I left Accenture, my passion in helping others think bigger led to my present as a facilitator, and a storyteller. Some of the companies I have facilitated strategic innovation discussions.  Ultimately, I apply the principles behind Exponential Theory and the XMBA to help their teams find solutions to the most complex problems facing their businesses. I’ve built XMBA to be a scalable learning management platform for onboarding and for high performance leadership for companies from start-ups to Global 100 companies.

Was becoming a successful author always something that you had hoped for yourself?

I’ve been working on Exponential Theory:  The Power of Thinking Big for over fifteen years! I’ve always been a storyteller, and it was natural to me to want to create something that would help others think bigger. I’m on a mission to impact as many people as I can with the stories, mindsets, beliefs, and attitudes that I’ve outlined in the book.  The XMBA Massive Transformative Purpose is to help 1,000,000 think exponential.

Your books Exponential Theory: The Power of Thinking Big and Reimagining Innovation have been huge successes. What can people expect from these works?

Exponential Theory was written as a guide for how to embrace the power of exponential thinking. This is done with true stories about some of the world’s biggest successes-both companies and people. There’s also even some cautionary tales of failure in it, too. Readers can expect to takeaway an ability to see the world on a bigger scale, and dramatically increase their ability to solve problems.

What other ways can people hear your thoughts and learn from your highly valuable industry experience?

My thoughts, and stories, are best found on my Instagram (@aaronbare), LinkedIn (Aaron Bare) and Medium (@aaronbare). As previously shared, I also have a course that is designed to help people grow personally, professionally, and organizationally, called the XMBA. In this course, we help develop exponential mindsets, beliefs, and attitudes, and with all of the research that went into building this course I’m confident in saying it’s the last course you’ll ever need to take. Find out more on

Do you plan to publish more books soon? What does the future hold for you?

I’ve thought about it, but I think I’m going to hold off on books for right now and keep iterating on Exponential Theory, which I still find ways to improve. The XMBA, like I discussed earlier, is my new tool to change the world. I plan to use the XMBA to transform leaders globally and create an army of wicked problem solvers. Visit to learn more, we’re currently enrolling!

Finally, what key piece of advice would you give to other aspiring entrepreneurs?

There is no such thing as losing. Either you win, or you learn.

Thank you Aaron for your time!

You can follow up with Aaron Bare at and get his books at