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Badr Berrada of BBN Times talks about the importance of compelling content

Badr Berrada, founder of BBN Times which connects decision makers, international best sellers, government officials and inspiring CEOs with readers; knows the importance of providing unique and compelling content in order to drive user engagement.

BBN Times quickly and accurately delivers serious business and scientific information around the world.
Badr has focused on creating a media organisation that has a positive impact, rather than one that fills the internet with more useless spam.

Below, Badr answered some questions about his company, his writers and his recipe for success.

Why do you call your writers ‘gurus’?

With so much content being created in so little time, people are seeking the guidance of gurus or experts to make quick informed decisions. I have founded BBN Times to create a change in the online media industry. Gurus in their fields, worth listening to, are the ones who write our articles (finance by bankers, technology by engineers, science by scientists, companies by directors, society by influencers, politics by politicians and global economy by economists). Each BBN Guru is a global influencer, CEO, Board Member, LinkedIn Top Voice, or International Best-seller.

I believe these are the real commentators of the future. Gurus identify and select what information readers actually need to know, in order to solve their problem. They collate data to maximize its usefulness. Readers, especially business leaders, feel more engaged by those who understand what they are going through and update them about the latest trends that are reshaping the fourth industrial revolution.

What makes BBN Times unique in the industry?

BBN Times is driven by an innate desire to inform, inspire, educate, and entertain readers with world-class content. Our content is proudly free from editorial bias, meaning we are open to discuss sensitive issues and ensure we publish refreshing views outside of the mainstream rhetoric. We believe that everybody should have equal access to world-class information regardless of their economic, social, or gender status.

Our mission is to connect readers with influencers without the price tag. We are not driven by any political, religious, or social ideology. Our only driver is our mission statement. And, yes, this impacts our content significantly in that it is not skewed by ideology or affiliation. Several of our articles have been featured in prestigious higher education institutions such as Harvard Business School (HBS), Massachusetts Institute of Technology (MIT), University of Pennsylvania (UPENN), New York University (NYU) and ESSEC Business School.

What is your approach to business?

BBN Times engages specialist Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) professionals to ensure its website and mobile app achieve and remain at the top of Google News and the search engine rankings as well as highly-focused retargeting campaigns across a variety of online platforms. With brand friendly content and conversion rates above and beyond industry standard, BBN Times’ data driven platform is engineered to give optimal results to our partners. To ensure our clients always make informed decisions, our platform provides them with detailed statistics and analytics to decide the next steps at the end of each advertising campaign. We also implement a robust social media strategy to grow our brand, readers and key stakeholders.

What was the inspiration behind starting BBN Times?

Mark Zuckerberg, Elon Musk, Jeff Bezos and Jack Dorsey inspired me to launch BBN Times. They have turned dreams into reality, forging our life as we know it. Their success didn’t happen overnight. It took them longer than you think before everything clicked into place. I have always wanted to start a company and grow it. My main aim with BBN Times is to educate people all over the world by providing them thought-provoking content that they can relate to. The battle is long and arduous, that’s a given, but with commitment and determination, no obstacle will ever be insurmountable.

What does a typical day at work look like for you?

I usually start my work at 7:30 am. I plan my day by making sure that the most urgent work gets done first. I check my emails, calendar and meetings to organise my schedule at least 30 minutes before my breakfast. In this way, I can avoid any delays. Then, I sit down and plan my tasks. I try to make sure that all the work is moving forward without any glitches. I oversee and coordinate my developers’ progress on the various projects that are assigned to them. I negotiate advertising deals, keep in touch with the gurus and work on new updates.

Where do you see your business in the next five years?

Our main goal is to provide more content and become a leading online media platform. Hiring smart individuals with complementary skillsets is necessary to make the most of BBN Times’ potential in the next five years. We will invest more in artificial intelligence, augmented reality and e-learning to keep up with the latest industry trends. I would also be delighted to see BBN Times evolve and relocate in Silicon Valley. The journey is far from over and we will continue to grow.

What is the secret to writing compelling content?

Good content is planned and not treated as an afterthought. Without consistency and uniqueness, you can’t create a long-term relationship with your readers and advertising partners. Thoroughly check everything you write. Be honest and don’t publish any article the minute you’ve finished it. Take some time away from it and then come back again to the draft. Make it as perfect as possible. Content is king. It’s important to provide storytelling and hacks to readers to make their life easier. Also don’t forget to fact-check, give proofs, and rely only on trustable sources. The most exciting parts come after publishing. If the content is targeted in a proper way and the chosen topic is compelling, your audience will gladly leave a positive feedback.

BBN Times is an emerging media organisation that proudly focuses on ensuring its readership gets only the most compelling, sincere and well-researched information. By relying on economists to write articles on economics, engineers to write articles on technology and vice versa, BBN Times is able to consistently shed light on the valuable insider insight that only industry experts can provide.

With a strong emphasis on the values of integrity and freedom from editorial bias, BBN Times establishes itself as a trustworthy beacon of truth in a contemporary internet landscape that’s dominated by issues like ‘fake news’.