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Rising to New Heights: Brookens Construction’s Inc 5000 Journey

This Wisconsin-based company has secured the 1,372nd position on the list of Inc’s fastest growing companies in 2023. Here’s why.

Whether tucked along the tranquil shores of a lake or amidst the hustle and bustle of a vibrant city, a well-constructed home blends effortlessly with its surrounding landscape. In Wisconsin, many homes pay tribute to the early settlers who built log cabins for shelter, and among them contemporary designs with sleek lines and durable materials represent the state’s innovative spirit. 

Wisconsin, a state renowned for its deep architectural history and modern construction techniques, is where creativity thrives. But it’s also a part of the Midwest known for rough-and-tumble storms and fierce weather. When a building’s roof sees damage, a contractor is needed to build it back stronger than it was before.

Nestled in the heart of the region is a local business redefining the standards of excellence in roofing and construction. Brookens Construction, founded in 2015, recently achieved an impressive milestone by securing the 1,372nd position on the Inc 5000 list of fastest growing companies in 2023.

The list highlights companies with a substantial impact on the U.S. economy, and companies are ranked according to percentage revenue growth from 2019 to 2022. Aaron Brookens, Co-Founder and CEO of the company proudly shares, “back in 2019 our revenue totaled around $3.5 million. This past year, our revenues exceeded $26 million.” 

These numbers do not just signify their business growth, he tells us, but also reflect the trust placed upon them by thousands of Wisconsin residents who have chosen Brookens Construction to restore their homes. 

Specializing in roof replacements and multi-family units, a combination of an unwavering commitment to the market, an unshakeable work ethic, and an unmatched understanding of the complexities involved in navigating insurance processes, are what truly sets Brookens Construction apart from other companies. 

With almost 20 years of experience in the industry, Brookens has worked for other roofing and construction companies prior to starting his own, and says that that experience opened up his eyes to the opportunity of being more than just a roofing enterprise, but a company that customers could rely on. 

“At every company that I worked with previously, it felt like the purpose was to make the job as absolutely profitable as possible, and it was super obvious to me that we could afford to deliver a ton of more value, not just with the products that were installed, but with the way that we perform the production side of things.”

“I saw an opportunity to deliver more value to the customer, and I’m very confident that Brookens Construction is delivering the highest value when it comes to our competitors,” he says. This level of commitment has made Brookens Construction one of Wisconsin’s most trusted roofing companies, especially considering their desire to go above and beyond for customers. 

“Last year we had a ton of work and a lot of people were calling in like, ‘hey, I haven’t heard from anybody. When am I going to be on schedule?’ And so we realized the need for a better way to update people because we didn’t have the time to call everybody back. We ended up creating a client portal where they can log in with their email and see what status they’re in,” Brookens explains. 

A testament to their outstanding growth and dedication to excellence, Brookens made videos to explain what the different statuses mean. It’s just one of the many ways that the company prioritizes educating the customer. 

Informed homeowners can make the best decisions about what their home needs, and is a huge element in the trust that Brookens Construction has earned in Wisconsin, and one of the many reasons they sit proudly on the Inc 5000 list. 

But Brookens Construction doesn’t just deliver value to customers. Employees at the company are given the opportunity to grow and become better versions of themselves. “We’re not just focused on fixing roofs,” Brookens exclaims. “Our aim is to cultivate a community of leaders within the business who can bring about transformations in our neighborhoods.” This sentiment is echoed through their many company offerings including paid exercise programs and financial planning classes.

The journey of Brookens Construction exemplifies the notion that success goes beyond numbers and lies in the impact made on people’s lives. As Brookens Construction sets its sights on new horizons their mission remains crystal clear; to expand further, assist homeowners and continue fostering a team of leaders who drive change and create an impact, in Wisconsin.

“We’re here and we’re proud of where we’re at, but we’re going to continue to refine our processes and add more of the right people to have an even greater impact on our local communities,” Brookens concludes. 

To learn more about this Inc 5000 company, visit brookens.com