Solar Exclusive Founder Rich Feola cut his teeth selling door-to-door in his 20s and climbed through the industry in the ensuing years. One thing that always bothered him about his chosen field was the lack of high-quality digital marketing services — mainly lead generation and follow-up — available to the many home service industries, like solar.
Solar power sales in the U.S. are completed mainly by leads generated by digital marketing companies. Many of these firms promise the world — exclusive leads, incredible marketing campaigns, and top-rate service — but deliver far less.
The leads produced by these fly-by-night companies are often far from exclusive. They may have already bought the solar services they need, have moved from the address, or are not interested in the products at all.
Truly Exclusive
Feola noticed that excellent solar companies across the country were struggling and finding themselves out of marketing funds with few viable leads to show for it, thanks to less-than-upstanding marketers.
For many of his entrepreneurial peers, failed digital marketing was a pricey lesson they suffered through. Since the founder understood the business and the pain point firsthand, he set out to take the digital marketing world by storm with a new approach to solar sales.
Since then, Feola’s become known as the best in the business when it comes to digital marketing and generating leads for solar companies and clients.
Solar Exclusive is an eight-figure-earning digital marketing firm that produces truly regional and exclusive leads as well as pre-set appointments with warm leads. The firm’s clients include the most respected firms in solar energy, including installation firms and organizations, such as partnerships, independent operators, and local sales companies.
“Everything we do is in an exclusive nature. It’s very common for solar lead companies to resell leads — the leads get repeated, and they get called by multiple solar companies, making companies have to drive their prices far too low because there are too many people competing, but not us,” said Feola.
Reputable and Trustworthy
Solar Exclusive is seen as the most reputable and trustworthy at what they do. They also get results that no other company can touch. Since opening their doors, they have generated over two million leads and work directly with teams at Google and YouTube on marketing strategies with tools that few can access.
Though the company is lauded for its lead generation, Feola sees the organization’s true strength as coming from the staff.
“Almost every account manager at Solar Exclusive has, at one time, been a door-to-door or phone-led solar salesperson themselves,” said Feola. “Having this background lets them truly understand the solar sales industry and its issues from the inside. That’s why I hire them. I used to do door-to-door myself and still often think about what I learned back then.”
More Sales, Fewer Costs
Clients of Solar Exclusive report an immediate uptick in sales, paired with lower overall marketing costs, since they find themselves closing more deals from fewer, better targeted ads.
The founder explained that many companies will try a number of marketing approaches before hiring Solar Exclusive. They may hire multiple companies at once and compare the leads and results against each other, or they might try to hire a pricey in-house team, thinking that a team working exclusively for them will garner better results.
“The truth is, if someone tried to generate their own leads, hired onsite digital marketing staff, or hired a local company to create their leads, it won’t compare to what we do at all,” said Feola.
The reasons for his confidence lie firmly in the data. As Solar Exclusive grew, Feola collected untold amounts of solar industry data that he used to generate exclusive leads. YouTube and Google, the main sites on which he runs ads for clients and collects lead information, were so impressed by the scientific approach that they agreed to work alongside him. Google even provides Feola and Co. with an exclusive team to work with at their San Francisco campus.
Partnering with these data collection giants has allowed Solar Exclusive to tap into lesser-known marketing tools. And Feola’s enterprising spirit and desire to improve his industry made his company the name to know in digital marketing, especially in the solar space.
About Rich Feola and Solar Exclusive
Rich Feola is the Founder of Solar Exclusive, an 8-figure marketing company that generates unique, qualified leads and appointments for solar companies across the nation. Solar Exclusive has been featured in Digital Journal, Yahoo Finance, NBC and FOX among other publications. For clients interested in skyrocketing the success of their solar businesses with the highest-quality solar leads on the Internet, book a strategy call at solarexclusive.com/
