On June 20th, the Ocean Front Walk in Santa Monica saw a change in tempo. Ulike, a name still unfamiliar to many outside the at-home skincare tech space, hosted its Endless Summer installation—a pop-up designed around exploration, sensory staging, and firsthand product trials. Among the invited guests was actress Brianne Howey, who joined the experience to explore the brand’s innovations firsthand.
The layout drew a mix of media, creators, and invited guests into a structured but low-pressure space. The tone was relaxed, but the agenda moved with intent.
Guests were welcomed with brief remarks before being guided into the brand’s ice cooling tunnel, a space engineered to physically represent the chilling surface temperature delivered by the company’s Air 10 hair removal device.
Just beyond that, a timeline-style brand wall detailed Ulike’s decade-long product evolution, its focus on thermal control, and the growing demand for at-home alternatives to clinical treatments.
One of the more grounded moments of the day came during a live product demonstration led by Dr. Myro Figura, M.D. Without slipping into promotional territory, he walked attendees through the inner workings of Ulike’s SHR mode and skin tone sensors, focusing on safe-use thresholds and flash output. Guests were invited to test the products directly afterward, with staff available to answer questions as needed.
Four devices were highlighted throughout the experience: the Air 10, the Air 3, the Air X, and the ReGlow LED Light Therapy Mask. The Air 10 features a dual-lamp IPL system and a contact cooling interface designed to reduce discomfort during longer sessions.
The Air 3 offers a more compact version of the same function set, minus some of the higher-end features. While the Air X sported its more masculine-leaning side for 2 weeks of strong results. ReGlow, the brand’s full-face LED mask, uses 272 diodes across four light modes and operates as a stationary cycle unit for tone and blemish care.
Outside the demo zone, the atmosphere leaned social. Guests grabbed refreshments, moved in and out of shaded lounges, and took photos in front of the installation’s custom-built facade.
As the afternoon progressed, several popular content creators joined the mix, participating in guided walkthroughs and private product moments. Influencers received extended access with additional time for media capture and one-on-one sessions.
What stood out wasn’t the size of the event, but the way it was paced. Organizers kept the flow simple, giving guests space to explore without pressure. People moved easily from product stations to brand displays and experience zones, without being directed or rushed.
Ulike’s event did not present itself as a launch or celebration. It was positioned more as an open lab—one where the tech stayed front and center, and the storytelling unfolded in physical space.
