The franchise business model is a popular path to entrepreneurship, particularly for individuals seeking structure, brand recognition, and operational support without building a company from the ground up. In 2023, the U.S. franchise industry contributed $825.4 billion to the economy, according to the International Franchise Association (IFA), employing nearly 8.7 million people across various industries. Franchising allows for lots of balance, as entrepreneurs can own and operate their own locations while benefiting from the established systems, marketing, and reputation of a larger organization. Yet, as the business world evolves, newer models are challenging the traditional franchise mold by offloading backend responsibilities and streamlining daily operations.
Historically, franchisees were expected to manage nearly every aspect of the business, including hiring, training, marketing, customer service, and logistics. This level of involvement, while rewarding for some, can present significant barriers for younger entrepreneurs who may lack the resources, time, or experience to manage complex operations. Thus, some emerging companies are restructuring the franchise relationship altogether by offering opportunities that cater to a generation of business owners focused on autonomy, speed, and scalability.
Let’s Get Moving presents one such model. Founded over a decade ago by Tiam Behdarvandan, a local moving company in Toronto has transitioned into franchising in early 2023 after building a successful presence in the Canadian market. Within just nine months, it sold out all available Canadian franchise territories. Following this rapid national expansion, they started moving services in Phoenix, and the company then expanded into the U.S. A corporate office in Dubai is also in development, which shows the brand’s international ambitions.
Let’s Get Moving franchise structure differs substantially from the traditional playbook. While many franchise systems provide support through manuals and occasional corporate check-ins, they handle the majority of operational responsibilities at a centralized level. The company employs a 30-person call center that books jobs and collects deposits for each franchise location. This model means franchisees aren’t spending time on customer acquisition, inbound lead handling, or even negotiating bookings. Instead, they focus on service delivery and fleet oversight.
“Today’s franchise buyers are looking for more than a business in a box,” Behdarvandan says. “They want speed, they want support, and they want to know their time is going toward things they can directly impact. We built this model with that in mind.”
The centralized system encompasses nine departments, from marketing and customer service to finance and operations. Every location is supported by a uniform backend infrastructure, which allows for streamlined processes, consistent customer experiences, and shared data. For market entry, Let’s Get Moving uses search volume analysis, demographic patterns, and competitive assessments to identify regions with the highest potential, ensuring franchisees launch with demand already validated.
The company’s headquarters, located in Toronto, reflects this balance between operational rigor and startup energy. The office includes dedicated training areas for onboarding new franchisees, creative zones for marketing strategy, and a live performance tracking system for the call center. Cartoon-style portraits of team members decorate the office walls, and they serve as an internal nod to employee recognition that signals a culture where staff contributions are both visible and valued.
Behdarvandan credits mentorship and employee development as core pillars of the company’s long-term success. Rather than focusing solely on top-line growth, he invests in the infrastructure that supports both franchisees and internal staff. “It’s not enough to scale quickly,” he says. “You have to build teams that can sustain the growth. That’s where the real work happens.”
Let’s Get Moving’s expansion into the U.S. will be a significant test of how well this structure translates across borders. But with a proven track record in Canada, centralized scalability, and a data-first approach to growth, the company is positioned to attract a new class of franchise owners.
