Free business Wi-Fi is a perk for your customers. This reliable connection may even get them in the door. What’s more, modern Wi-Fi networks log data about customer behavior that can enable you to create a unique client experience.
This data can also be a valuable resource for your business’s marketing strategy. Here are some of the ways that your business internet can help you promote your offerings.
Gather Demographic Data
Marketing is all about appealing to your target audience. Fortunately, there are small business wifi solutions such as Plume WorkPass that can help you identify your customer base with little effort. There are a few ways that you can use your network data to access demographic information.
When your customers accept the terms and conditions of your free Wi-Fi, they can grant you entry to their social media data. This gives you access to information like their age, gender, location, and general interests. With basic demographic information in hand, your business can more effectively target your customer base.
For example, if you notice that your customer demographics skew young, you might lean more on Instagram or TikTok for marketing. An older customer base may respond better to Facebook and print advertisements. Meeting your customers where they are will lead to more successful marketing campaigns.
Analyze Foot Traffic
If you run a brick-and-mortar business, you know the importance of store layout. The right placement of products and marketing materials can make or break sales. Your business Wi-Fi will tell you exactly where your customers are spending the most time. This way, you can arrange your store accordingly.
Some connectivity tool suites offer heatmap insights among their many small business features. You can use this intel to arrange end caps, sale tables, and signage. You can also pinpoint which products are drawing the most attention — and which aren’t standing out.
Optimizing your layout may take some trial and error, so keep checking the foot traffic data your Wi-Fi network provides.
Time Promotional Offers
Your business Wi-Fi also tells you when your customers are online in your storefront. With this data, you can pinpoint your busiest days and times. This helps you plan promotional offers and sales to reach your business goals.
There are a few ways to time promotions using your data. Some business owners might schedule sales at lower-traffic times as an effort to get customers in the door. Others will capitalize on their busiest times to guarantee purchases.
Thinking long term, business owners may time coupon promotions with their busiest, or least busy, time of year. Again, the exact timing will depend on your priorities.
Turn Customers Into Followers
Social media is a keystone for small business marketing. These platforms allow you to interact with your clients in real time and provide better customer service. However, the challenge is to get your customers to like and follow you.
Your business Wi-Fi is a simple way to turn your customers into followers. Consider adding your social links to your Wi-Fi’s landing page. You may also use social media to run exclusive promotions. Offer one-time discounts to new social media followers or post occasional discount codes to your social pages.
The trick is to treat social media followers like insiders. Update your pages often and give your customers a reason to keep following. Track your analytics to learn which types of posts are drawing the most attention.
Build Your Email List
Email marketing is another essential small business strategy. This platform keeps your loyal customers in the know and draws in one-time customers with promotions. It can also be a great way to get surveys out to gather feedback.
However, if you operate a storefront, it can be tricky to build an email list. Customers aren’t always willing to offer up their email addresses for promotions, but your business Wi-Fi will help.
Set up your Wi-Fi so customers need to enter their email addresses for access. This way, you can build an email list in a subtle and effective way. Some businesses will gather phone numbers to launch SMS marketing campaigns as well.
But remember, the work doesn’t stop there. You need to discourage customers from hitting that “unsubscribe” button. Keep email content relevant and engaging. And when in doubt, a discount code for new email subscribers never hurts.
Offer Exclusive Perks
A strong marketing strategy is essential for attracting new customers. Turning these first-time customers into repeat clients is the other half of the battle. Your small business Wi-Fi offers several tools for helping store visitors feel special.
Build exclusive perks and offers into your Wi-Fi landing page to draw your customers in. Yes, these offers can be the standard sales and BOGO promotions. However, your customers might also receive early access to new product lines, previews of upcoming launches, and secret menu items.
Get creative with your offers to keep customers coming back. If these perks are successful, consider extending their reach to social media, email marketing, and other marketing channels.
A/B Test Marketing Campaigns
As with all business decisions, a marketing strategy takes time to perfect. Consider using your business Wi-Fi to test two different campaigns and compare their effectiveness.
For example, you might have two designs in mind for your internet landing page. One might ask for an email address, while the other has social links. They might have the same links with slightly different layouts.
You can use A/B testing to measure the clickthrough rate for each. Then launch the landing page that earns the highest engagement.
You might also compare promotional offers and requests for online reviews. Run each on separate days and measure overall participation. This strategy will help you make more informed marketing decisions in the future.
Reliable (and free!) Wi-Fi will set you apart from other businesses. Better yet, you can use your Wi-Fi insights to connect more effectively with your customers. Track data closely and don’t hesitate to take risks. A bold marketing strategy won’t launch overnight, but your business Wi-Fi will help you get it off the ground.
