“In the internet era, you don’t necessarily need to sell a tangible product to offer value and gain profits, says Ajay Rai, the founder of Upcoach.in. If Covid-19 has taught us anything, the virtual world is taking over and people are spending more and more time on the internet.
Ever since the pandemic took a hit on this world Ajay Rai has been witnessing plenty of his clients wanting to impart their knowledge through digital products such as videos, courses, PDF, and toolkits. “They are so knowledgeable! The way they gather scattered information and top it up with their own expertise needs to be out there,” says the virtual world icon Ajay.
The way he connects his clients to the right audience is amazing. Not only does he help them build 7 figures businesses, he also benefits several students who can apply the knowledge they gain from these courses and improve their lives.
How is Ajay is scaling his client’s business? It’s all about the right marketing funnel!
Building brand awareness is just a part of the process. However, business owners constantly mistake it to be all that they have to do to get genuine buyers. Ajay says that there is a whole value ladder that business owners have to follow to benefit their target audience.
Potential customers need some free benefits right away before they even spend a single penny on a product. Ajay follows a pragmatic funnel-building process. In the first step, he raises awareness about his clients’ digital products.
For instance, if the target audience is digital marketers trying to upscale their strategy, the first thing is to offer them something valuable for free. This captures their interest and benefits them with valuable information at the same time.
The next step is to use their problems and pain points to offer an impeccable solution. At this stage, you have warmed up your audience and made an offer they are unlikely to refuse. Ajay leverages the power of webinars, calls, sales pages, and so on to instigate a purchasing decision. This approach increases conversion rates and customers finally take action.
The digital world has a lot more to offer than you think!
Ajay believes that people need to be aware of how much the digital world has to offer. It’s more than you can think!
He built a team of experts which let them utilize their skills to contribute to his business. At the same time, his teammates started earning a decent online income by leveraging their own unique skill sets.
Regardless of the geographical location, Ajay hired talented individuals from across the globe. His final message is that an individual or an organization needs skills, internet presence, and the latest technology to succeed regardless of wherever they are. In the end, it’s all about offering value. If you can do that, there is nothing that can stop you from getting the appropriate compensation for your skills.