The availability of material for media production today provides more opportunities than ever for production companies to find relevant and engaging content for movies and television series. However, the industry is more competitive than ever, requiring producers to focus on finding and tailoring content specific to their audiences.
Widespread social media usage has also provided opportunities for media channels to re-engineer their content. Kurdmax TV, Iraq’s number one media TV, is a classic example of a channel that has reinvented itself by keeping up with industry trends.
Since it was established a decade ago, Kurdmax TV has maintained its credibility as a leading Kurdish Entertainment TV Channel. The brand was established ten years ago by a group of friends seeking to set up entertainment TV in the Kurdish region of Iraq. The mission was to break the widespread misconception of entertainment as a taboo. At the time, running an independent media channel could also easily have landed the team in trouble with the then authorities.
“We were surrounded by all types of crises during these 10 years; from economic and political to the ISIS war. But we survived at that time most companies and TV channels went bankrupt. By choosing the right decisions and strategies, we made it,” explains the Kurdmax TV team.
But despite the barriers and risks, the team was determined and focused on bringing their dream to life. The initial step was to develop a clear strategy and pipeline for attaining their goals. With such a hostile environment, the team settled on focusing on customer satisfaction, a well-considered strategy that saw them win the hearts of their audience.
Since then, the Kurdmax TV brand has exponentially grown to build a huge audience that identifies with their programs and shows. This has seen them expand their visibility and expand from one media to four, including Kurdmax TV, Show TV, Kurdmax Music, and Kurdmax Pepula.
The team now believes that their authenticity as an entertainment TV channel shares happiness regarding the Kurdish culture and traditions that make them stand out. This has also helped cement their position in the media industry as the family channel bringing entertainment to everyone.
To everyone out there, the team encourages you to continue putting in the hard work every day. Success is never easy to attain, and that’s why you need to work extra hard every day to be a better version of yourself. “More importantly, don’t give up on your dreams; if we did it, you can do it too. We started from one TV channel, now we have 4 of them,” added the team.
Though it might have fulfilled its mission of becoming the number one TV channel, Kurdmax TV is confident of more success in the coming years. The dream for the Kurdmax Media network is to establish the first Kurdish digital media platform as a part of their network and one that will transform the industry for the better.
