Social media marketing and maximizing brand identity has hit peak popularity in the last few years in our society. It is now more important than ever for businesses to utilize the vast resource of social media. However, with such a congested market, it’s important to work with experts that can grow a brand identity exponentially. The knowledgeable creators at Sozoe Creative have tapped into their social media niche, discovering infinite potential across all platforms, but especially Pinterest.
Launching Their Business
Founded by a group of digital masterminds with similar goals, Sozoe Creative offers a wide variety of services for online branding and marketing. Jacqueline Ball, co-founder and digital strategist, shares about their beginnings; “We started a digital marketing agency about 8 years ago when social media marketing was just coming out. No one was mastering it yet. We started on a project with a client and loved working with each other, so we decided to start our own company.” Despite the instant connection with the craft, Ball shares that it wasn’t always easy. Having faced a few struggles along the way in the beginning, they found themselves taking on smaller clients, yet working just as hard for very little while trying to build their portfolio. “We would underwrite to get bids and then cost us a lot of money. “Running a small team is one of the perks of being a boutique firm, but it also presents challenges if one of our team members needs time away from the company.” Despite an initial hustle to get their feet planted, their company is now a thriving success with a special and successful niche to show for it.
Pinterest Experts
They’ve since gained insight into social media advertising across TikTok, Facebook, Instagram, and Pinterest. She emphasizes the success they’ve found on Pinterest and the benefits to utilizing the app. “You get the best of both worlds. You can target keyword searches and interests.” Since Pinterest is a digital search engine, targeted ads can happen more organically. One of their most massive projects was with the app, “Honey,” by Paypal; a money-saving app that can be used while shopping online and found a lot of success by utilizing Pinterest.
Becoming a Client of Sozoe Creative
What does coming on board with Sozoe Creative entail? Step one consists of an initial discovery call. “We want to get to know each other,” shares Ball. “Are we a good fit? We’ve turned down brands that we didn’t think would sell well, or wouldn’t make them money.” Next is an onboarding kickoff call. “They meet the whole team that will be working on their project. We want to build the strategy and brand messaging across all platforms and make sure everyone is on the same page with the client’s goals. Lastly, they launch the campaign. “Our job is to optimize campaigns, continue to design creatives, and prepare for holiday periods or key seasonal dates.”
Get In Touch
If you want to learn more about how they are helping people or are looking to boost the visibility and traffic of your business, visit their Website. Jacqueline can be found on Twitter, Instagram, and Facebook.
