Blockchain, NFTs, and web3 will reshape business and commerce in the future. Headline has become a market leader in web3 because of Colton Ropson’s innovative, out-of-the-box thinking. With clients worldwide, Headline offers a full range of web3 marketing services.
As a business owner, Colton was responsible for developing marketing strategies for his company. His interest in web3 marketing was sparked by this. The next iteration of the internet, web3, is nothing new to Colton, an experienced crypto investor. He was not surprised that he had a good understanding of blockchain technology. In the past few years, Non-Fungible Tokens (NFTs) have proven to be one of the most lucrative forms of crypto investment. After exploring different applications of NFTs, Colton found that companies were actually looking to transition their marketing to the web3.
He explored web3 and its culture and technologies. By exploring web3 culture and technologies, he became increasingly interested in exploring solutions to offer brands and companies a new way to expose themselves through authority based on blockchain technology, emphasizing the decentralization of information, the integration of artificial intelligence, and the ownership of digital content. Taking advantage of opportunities, Colton founded a company with over 55 clients called Headline, a multimillion-dollar web3 marketing agency. It was during the early days of Web 2.0 that he realized the importance of web3 marketing, and companies were looking for ways to transition from web2 to web3 since consumers and the market were shifting importance to ownership and decentralization.
Headline is a leader in web3 marketing because of its innovative approach and mindset. Aside from Fortune 500 brands, blockchain-based gaming, NFT exchanges, and DEFI financial products, the web3 sector has a lot to offer. Artists, creators, and brands were to be effectively connected with tomorrow’s consumers through the marketing agency he founded.
In order to achieve this goal, Colton, who has previously worked with thousands of influencers across YouTube, Tiktok, Instagram, Twitter, and more, has accumulated over 100M impressions. Previously, he developed and managed marketing campaigns for two-time NBA All-Star Andre Drummond and the Philadelphia 76ers (NBA). He has also been involved in strategic partnerships with Hugo Boss, Liquid IV, MANSCAPED, etc. Super Coffee, Goli, C4 Energy, Pair of Thieves, and Legends Athletic Brand. Aside from these roles, he has also consulted for major consumer packaged goods companies as well as for direct to consumer brands.
The serial entrepreneur, investor, philanthropist, and social media figure Colton is considered one of the most important builders in Web3. There is great potential in the web3 space for businesses and consumers around the world. He and Headline are providing clients with parabolic results as one of the most creative, reputable, and influential web3 entrepreneurs.