BobaVida® Popping Pearls in vibrant, drink-ready flavors
BobaVida®, America’s #1 popping boba brand, has just reached a significant milestone with its first major retail rollout at Publix®. Distributed by KeHE, the brand’s floor shippers were stocked in over 1,100 stores across the Southeast and sold quickly, with strong early sales and rapid sell-through.
Now, just in time for summer, BobaVida® is back with a new release. Slime Licker® Popping Boba is hitting stores this week and next, featuring four bold, sour-forward flavors: Sour Strawberry Lemonade, Sour Grape, Sour Green Apple, and Sour Blue Raspberry. Each pack comes loaded with real popping juice pearls and eye-catching “Viral on TikTok” stickers meant to grab attention and drive trial.
BobaVida® retail display spotted at Publix®
“This kind of velocity shows just how hungry the market is for fun, high-quality boba at retail,” said Ryan Ford, CMO of BobaVida®. “We’ve always believed boba could be more than just a café experience, and now it’s becoming something people want in their kitchens.”
“Viral on TikTok” stickers drive retail buzz
With growing visibility and ongoing conversations with other major grocery chains, BobaVida® is building on this momentum. A new ICEE® Popping Boba floor shipper is also scheduled for release later this summer, bringing a nostalgic twist to the category.
As the brand continues to lead in the popping boba space, it remains focused on innovation, including licensed collabs, dye-free options, and better-for-you ingredients, with several more drops planned through 2025.
Slime Licker® Popping Boba display
If you’re seeing empty shelves, you’re not alone. More flavor drops are already in motion.
