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The Limbs of a Good Business Are Sometimes More Valuable than its Head: Rocket Station Virtual Staffing

Robert Nickell was an entrepreneur as soon as he graduated from college in 2008. He loved business and most of the frontend tasks related to running your own company, but he was bad at more back-office style tasks that every business needs to succeed. From bookkeeping to customer service and everything in between, he struggled with the simplest of day-to-day operations, as many business owners do.

Over the course of the next 10 years, Nickell developed a process for small to medium-sized businesses to garner the ability to manage their teams and hire new talent with a mindful perspective and, like that, Rocket Station was born.

“Most businesses are fantastic at their core competencies. Businesses are born from passion, drive, and an innate instinct to bring a good or service to the world,” said Nickell. “Business founders are good at what they do and totally crush it, but that talent isn’t enough to successfully run and grow a functioning, profitable business. You need to have all aspects, from finance to customer support to product demos to inside sales.”

Busy Work: Somebody Has To Do It

Nickell is adamant that all small to medium businesses, regardless of the particular industry in which they operate, can use outsourcing to better their ancillary processes.

Businesses, whether they are single-person-run LLCs just getting off the ground or rather large, profitable ventures, can benefit from Rocket Station.

The new normal is in full swing with many employees now working from home, but we all remember the struggle it took to get here. Many small businesses tanks because they were not prepared for the new structure that was being forced upon them by COVID-19. But companies like Rocket Station and its clients barely noticed an issue, because they hire and train employees to work from anywhere in the world.

“Businesses had to adapt to the new normal of working from home, but for our clients, there was almost no disruption because they were — and are — operating in the exact same way that they were before,” said Nickell. “It was really cool to be able to see the stability that Rocket Station was able to offer during such an unstable time.”

That said, Nickell recognizes that pandemic or not, hiring and training new talent is time-consuming, tedious, and challenging.

“I am a good leader, but I’m not a good manager. I dreaded going to the office every day — my email inbox was overflowing with requests and small task list items that I knew someone else could better handle for me,” he stated. “I couldn’t focus on my core talents that were why I started a business in the first place because I had to do so much more. And because of that, I wasn’t able to do either thing well.”

Rocket Station serves each kind of business, because Nickell developed a framework that fits every business. He stresses that it doesn’t matter if you sell shoes or real estate, the framework for backend tasks remains quite similar.

Rocket Station Framework

The framework for the company includes four steps, a discovery phase, roadmap creation, hiring, and training.

1. Discovery Phase

Rocket Station finds out what is already going on internally at your company to set you up for success in hiring. What software do you use, what do you actually have going on? Rocket Station evaluates your call logs and Zendesk from a data standpoint because when it comes to workforce management, you must understand the ‘nitty gritty’ in order to strengthen and grow your team.

“Each company, while offering wildly unique services, isn’t very different from each other when you get down to brass tacks,” Nickell said. “The internal workings required for a business to run at all either work, or they don’t.”

2. Create a Roadmap

Next, Rocket Station documents your systems and processes to create a road map that optimizes your entire pipeline of processes. Plus, regardless of size, Rocket Station has found the inability to streamline operations, or scale, comes down to the fact that most businesses lack documented, standard operating procedures and that is the top thing holding them back. The idea is that anyone with a modicum of talent can step in at any level and follow the process laid out before them — with some onboarding of course.

“Most businesses have a framework already,” said Nickell. “But they are sloppy and hanging on by a few threads, if I’m being honest. CEOs are so focused on the big things, they don’t have time to come up with systems that can be followed by any new employee. That is where we come in.”

3. Hiring

The tertiary step involves the part that most managers tend to do first: hiring. Rocket Station hires team members (or entire teams if needed) to fill those roles that were either created or discovered as holes by the roadmap. Most businesses have a need, they throw together a rough job outline then hire someone without any thought of training, implementation, or management. They use people and their “experience” on their resume as the easy solution, which more often than not, results in more inefficiency down the line.

4. Onboarding and Training

Many outsourcing/offshoring firms leave you in the lurch and completely skip this step. The final cherry on top is that Rocket Station takes the time to stand by their side and assist in onboarding each new employee, integrating them into your new roadmap. Because they took the time to understand your process needs and outcome goals in step one and created a roadmap to follow using their findings, adding a talented member or members to your team becomes easy.

Rocket Station is proficient and results-driven. Nickell wants to spread this wisdom with as many business owners as possible, making for many successful partnerships in the future.

About Robert Nickell

Robert Nickell is the Founder and CEO of Rocket Station, the leading provider of outsourced staffing and process management in the real estate industry. Rocket Station knows that finding the right people for your business is hard. They give their clients a clear process for finding virtual teammates that can fuel their success. For more information, visit