The e-commerce space is rapidly expanding and enveloping the way we purchase and consume products around the world. As it expands, upshot companies like the People’s Capital Group have adapted to this changing landscape and capitalized their extensive experience in the field of e-commerce to give aggregation and scaled expansion a whole new playing field.
Notable for being one of the most efficient and soon to be largest Shopify aggregators, the People’s Capital Group have acquired, scaled, and exited over 300 online businesses/brands collectively and are bracing for their best year yet in 2022 as they amass an initial seed round of a staggering $10 million for acquisitions alone.
Building Better Brands
For those who are unfamiliar with the role that aggregation firms like People’s Capital Group play in the e-commerce space; they essentially inject and optimize brands and businesses to compete on a global scale, acquiring businesses with a ripe, undervalued potential.
Once acquired, People’s Capital Group utilize their grand scale enterprise and expertise in to build and increase market value and greatly increase overall revenue with efficiency, speed, and laser focus. Not only does this aggregation model exemplify the potential for e-commerce in general, but it also gives smaller and overwhelmed brands their deserved platform and expansive realization of what can be achieved with investment and professionalism.
For instance, in November 2021, People’s Capital Group managed to acquire a brand that was clearing $100,000 in revenue per month. After only a month of expansion and a restructuring of the existing model, revenue increased six-fold. This was not simply determining a ripe opportunity, PCG utilized their experience and investments in re-targeting systems for cross-referencing metadata. Furthermore, using AI-backed protocols to analyze market trends, solve customer spillage issues, and vastly improve advertisement efficacy.
There is a distinct method that separates People’s Capital Group from the other e-commerce aggregators – namely their ability to analyze and understand market trends and opportunities. Their other strong suit resides in the way they conduct enhancement and scaling. When acquiring a brand, PCG will look at the structural integrity of the existing model, re-think it and build a better brand from the ground up without losing a modicum of the original brand’s ideology and quality.
The PCG founders are comprised of e-commerce veterans, each member bringing a unique and valuable perception. Their ability to sniff out the ripe and underappreciated brands that are just waiting to become household names is a rare one – the danger with newer aggregators is their lack of experience and determination.
PCG have put their money where their mouths are, through sheer determinism and a steadily building portfolio with greater magnitude and influence, the People’s Capital Group will soon have a dominance in the e-commerce space that has not been seen.