In the vast and ever-evolving world of hip-hop, authenticity remains a rare gem. Enter FACEvsIT, a Los Angeles-based Spanglish hip-hop artist, seamlessly bridging cultures while staying true to his own unique voice. His latest album, “3FAC3S,” takes listeners on a profound journey through the multi-faceted dimensions of human identity.
FACEvsIT’s roots lie in the vibrant streets of Los Angeles, a city known for its rich tapestry of cultures and sounds. Yet, while many artists from the region get lost in the dazzle of stardom, FACEvsIT chose a path of introspection. This introspective journey, chronicled in “3FAC3S,” delves deep into the three personas each individual portrays: the face shown to the world, the one revealed to loved ones, and the hidden self that remains a guarded secret.
The album’s intricacies don’t just stop at its thematic depth. Drawing from an eclectic mix of inspirations, from hip-hop legends like Eminem, Tupac, and NWA to the passionate sounds of salsa, merengue, and the captivating melodies of Ecuadorian idol Julio Jaramillo, FACEvsIT weaves a narrative that’s both personal and universal. It’s a testament to his incredible ability to juxtapose different musical genres to craft a cohesive, compelling story.
A standout track from this album is “Go and Take It,” a song that not only encapsulates the album’s ethos but also showcases FACEvsIT’s lyrical prowess and musical versatility. The upcoming music video for this track, slated for release on August 11th, 2023, promises a visual feast, marrying the song’s raw emotion with cinematic storytelling. Produced by the talented EP The Dreamer and directed by the visionary Jay 2 Six, fans and newcomers alike are eagerly awaiting this visual masterpiece.
But what drives an artist like FACEvsIT? It’s more than just the love for music. From touring and performing in international venues, such as in Chapala, Mexico, to igniting the stage at the Ecuadorian Festival in Queens, New York, every performance is a chapter in his story. A story of an artist who isn’t afraid to wear his heart on his sleeve and connect with audiences on a profound level.
In an industry often characterized by fleeting moments of fame, FACEvsIT stands as a beacon of perseverance and authenticity. By challenging the norms and daring to explore the depths of personal identity, he’s not just making music; he’s forging connections.