In today’s competitive business landscape, effectively communicating a brand’s purpose and values is essential for success. Heather DeSantis-Holmes, an entrepreneur hailing from a family of hardworking entrepreneurs, recognized this challenge and embarked on a mission to bridge the gap between purpose and legacy in the public relations industry. Her brainchild, Publicity For Good (PFG), is transforming the way purpose-driven brands approach PR, empowering them to make a lasting impact while achieving their business goals. Heather has a deep understanding of Conscientious Capitalism and uses this knowledge to guide PFG’s approach.
Heather’s upbringing in Columbus, Ohio, exposed her to the values of hard work and humility. Following the passing of her father due to cancer, she felt a deep calling to leave a meaningful legacy. Combining her passion for entrepreneurship with her PR expertise, Heather embarked on a journey to create a company that would help purpose-driven brands flourish and create positive change in society. Heather grew her agency from her family’s AirStream as they traveled across the American landscape in order to find the perfect place to settle down and build a homestead. Now residing in a 22-acre piece of raw land in Morganton, North Carolina.
Publicity For Good was founded in 2016 and has since become a trailblazer in the PR landscape. By cultivating a vast network of media contacts and honing their strategic prowess, PFG empowers purpose-driven brands to grow their impact and achieve a strong return on investment. With a client-centric mission at its core, PFG partners with brands that share their values and are committed to making a positive difference in the world.
The agency’s ability to secure press features across various outlets is a testament to their commitment to amplifying brand awareness. Whether it’s regional, niche, industry, or national press, PFG strategically tailors each campaign to highlight the unique stories and achievements of their clients. They have partnered with more than 200+ brands and allow the numbers to speak for themself. By targeting specific audiences through well-curated press placements, PFG ensures that purpose-driven brands are effectively showcased and their messages resonate with the right people. They recently worked with Prospector Popcorn leading up to National Popcorn day on January 19, 2023 and achieved some amazing results. 76 media opportunities were collected, 69 of those are already live with a total reach over 79.5 million media impressions, and they hit a single-day revenue record that was 84% higher than the previous single-day record from 2022.
One of PFG’s key competitive advantages lies in its expertise in working with purpose-driven consumer brands. By focusing on this niche, the agency helps brands reach new audiences, establish credibility, and enhance their social currency. PFG understands that being recognized as leaders in their industry is crucial for their clients, and they work tirelessly to redirect their focus towards purpose and passion, building trust among followers and engaging in conversations around emerging trends and news. PFG also gets media opportunities in the first 30 days of working with them and continuously increases their client’s share of voice. Not only does PFG get results fast, but they take a deep dive into each client’s story and help map out understanding their brand and how to market themselves better through their integrated approach.
Heather DeSantis-Holmes offers valuable advice to brands seeking PR excellence. Firstly, it is essential to find an agency aligned with the brand’s mission and values. The synergy between the agency and the brand’s core purpose is critical for effective communication. Secondly, prioritizing the needs of consumers is paramount. By understanding their desires and aspirations, brands can create authentic connections that resonate with their target audience. Lastly, integration and maximization of PR efforts with other marketing channels are key to a comprehensive and cohesive brand strategy.
Publicity For Good, led by the visionary Heather DeSantis-Holmes, is revolutionizing the PR industry by bridging the gap between purpose and legacy. Through their comprehensive PR strategies, they empower purpose-driven brands to become industry leaders while making a positive impact on society. PFG showcases how PR can be a force for positive change, propelling purpose-driven brands towards a brighter, more impactful future. If you’re interested in working with Publicity For Good, you can fill out the application here and see if you qualify and if your brand aligns with PFG.