Ohanna Mello is an entrepreneur and the founder of hair salon, EZ Blend Hair. The hair/beauty salon industry is a heavily saturated market, consisting of many strong competitors. Ohanna has used her entrepreneurial skills to start her new hair/beauty related business, offering a comprehensive range of high-quality products and services in the world of hair extensions, beauty and maintenance.
Ohanna was able to answer a few of our questions and give us further insight into the nature of her work, the industry and how her business differentiates itself in the market.
Ohanna, when did you start EZ Blend Hair and what was the primary motivation?
I started EZ Blend Hair in December 2018 but I have been working on the concept since 2017. My primary motivation was to share this amazing product with likeminded women. I’m sure there are many women out there like me that want a quick and easy way to apply hair extensions.
As an entrepreneur, which skills have benefited you the most in making your mark on the industry?
Entrepreneurship runs in my family. I wouldn’t necessarily pinpoint a skill that help me in this industry. I feel like an entrepreneurial attitude is what benefited me the most. Entrepreneurs have to be fearless, unafraid to try something. We also have to be extremely resilient. All entrepreneurs experience moments of failure but, being able to learn from these moments and adapt quickly give you an advantage.
Why do you think hair extensions have grown in popularity in recent years? How important is quality?
I don’t believe this is a recent trend. Hair extensions, wigs, toppers etc. have been around for hundreds of years. I think the current boom in these hair products can be attributed to women’s desire for convenience. Women are busier than ever, being able to change your look in seconds and instantly feel beautiful is too good of an offer to pass up. Quality remains as important as ever. The hair industry is a highly competitive market. In order to compete, companies have to provide their customers with the best.
How do you think online sales and the rise of e-commerce transactions has affected your business model?
Ecommerce has made it possible for our business model to be completely internet based. Compared to traditional brick and mortar businesses, ecommerce allows business owners to keep costs relatively low. I believe ecommerce is the future of all retail sales. Why have a physical location that limits your potential customer base to people in a 10 or 20-mile radius, when you could sell to anyone anywhere in the world online?
What would be your advice to other entrepreneurs trying to break into the market?
Just go for it! And do your research. Ecommerce especially requires extensive knowledge of digital marketing and sales. There is a vast amount of content on the subject. Anyone interested in the industry can definitely find resources. There are communities of people out there on YouTube and Facebook offering advice and learning from each other. Don’t buy into the get rich quick schemes. Do the work, learn about your customers, follow through on your promise to them and hopefully you will succeed.
Do you think the industry could change quite significantly in the next few years or do you think it will remain static?
I think the industry will change significantly. There are always new products and tech coming out that influence the industry. Also, the rise in social media helps to spread trends globally. People are not only consuming products but they are devouring ideas. Globalization helps producers extend their reach to new markets which is why I think industry will continue to increase.