Edward Bruce is a prominent executive producer in the music industry. He is a highly sought-after producer with tons of music experience. Through the level of access and exposure he’s gained over the years, Bruce has unique and versatile insight into the music industry. He has mastered the art of producing releases and, more significantly, identifying how the end-user will interact with the product.
Bruce is a self-taught and self-made music mogul who started everything from scratch. He invested hundreds of hours trying to uncover everything he could about the industry. Unlike other industry players, Bruce came in with a unique and different approach. He didn’t embrace highly celebrated traditional sites like DistroKid but rather focused on his interests. His focus was on learning how to grow as an independent producer by starting from zero through a do-it-yourself approach. This called for a lot of dedication and hard work, and Bruce was ready for it. Bruce knew this was the only way to gain a profound knowledge of the supply chain and digital service provider (DSP) deals.
A determined and focused individual, Bruce has since established one of the most exciting music production careers. He has grown from executive producing mixtapes to earning global platinum, gold, and silver certification awards on major releases. This includes working with some of the most incredible brands, such as Red Bull and BBC. Bruce has collaborated in writing sessions with Red Bull Music and Sony/RCA Records UK. He was also the executive producer for Shogun’s Katana EP, released under Bruce’s TMG record label. A highly sought-after executive producer, Bruce has achieved millions of streams across his music label’s releases. This has presented him with a long list of amazing opportunities that he’s been a part of.
Every success is the product of being resilient through the many ups and downs, and Bruce’s is no different. His silent, calm, and collected personality was a major challenge for him in the early days. He is a naturally quiet person and treasures his own private space. This works like magic for him as he can create and resolve any issues by himself.
“I’m naturally a quiet individual and will happily work away by myself to create and resolve any issues. However, when working in music, you are surrounded by artists that are, of course, artists. They care immensely about their work and want to see it go in certain directions, so being able to help where required or communicate when things aren’t possible is critical,” says Bruce. Through these experiences, he has learned how to work with everyone. He finds it prudent that whenever there are issues, it’s all about fixing them as soon as possible.
Identifying the problem and the best way to fix it as a team has become part of his policy. Bruce is also ready to learn from mistakes and work on preventing them in the future.
His ambition remains to expand the TMG music group and accommodate more talent. He aspires to create a modern and open space equipped with state-of-the-art recording and production facilities for all the artists he works with as part of his music group.