Press "Enter" to skip to content

Mela Water Brings Watermelon Goodness to the U.S. as an Exotic Drink

Watermelons are a big part of Indonesian culture. From gyms to bars and even coffee shops, people prefer to drink watermelon juice to stay hydrated instead of water. There are several reasons behind choosing watermelon juice over water or coconut water. Watermelons are more flavorful than water or coconut water. The fruit’s natural sweetness also satiates sugar craving for calorie-conscious people. Also, watermelon juice has all the goodness of antioxidants and electrolytes to replace coconut water as a hydrating drink. The founders of Mela Water, a premium watermelon juice, were traveling in Indonesia when they noticed this huge demand for watermelons and decided to introduce a similar culture in the U.S.

In 2021, Mela Water was bought by Dominic Purpura, an accomplished entrepreneur in the U.S. food sector. He had earlier founded a beef jerky company and was looking to launch a product in the U.S. market that would sell itself. Mela Water fulfills all the criteria, arriving at the forefront of the hydration industry in the U.S. Mela Water will soon grab the market in a place where people prefer to have Pedialyte instead of drinking gallons of water. It has a good amount of electrolytes and antioxidants to restore minerals and stay hydrated. 

Considering the potential of Mela Water as a drink, Dominic has completely revamped the brand. Mela Water is available in a range of mouthwatering flavor combinations like watermelon and ginger, watermelon and pineapple and watermelon and passion fruit. Mela Water is made from the juicy red inner core of fresh, ripe watermelons sourced from the exotic jungles of Southeast Asia. It is a place where watermelons are found in abundance throughout the year. Mela Water is also free from any added sugar because all the sweetness in the drink comes from the natural flavor of the watermelons.

Although Mela Water is, at its core, watermelon juice, it has been termed water because of its light consistency. Watermelon contains 92% water, so the pulp’s juice resembles the consistency of water. This makes Mela Water a go-to drink for days at the beach and after working out because it helps replenish electrolytes. Mela Water works wonders when added to alcohol or drunk simply as any party drink. It can also be frozen into popsicles and added to smoothies and mixtures. Adding a few slices of any fruit pulp to Mela Water can also make an amazing drink.

Mela Water is a go-green initiative to help people ditch chemically treated drinks and soda to embrace natural goodness. The company has also taken the initiative further to give back to the community in Southeast Asia from where the fresh watermelons are sourced. For every 4-pack of Mela Water sold, the company will plant a sapling in the jungles of Southeast Asia. The goal is to plant at least 40K trees by the end of this year.

Dominic is optimistic about this new project as he feels it will disrupt the hydration industry. He plans to sell Mela Water on Amazon to take the goodness of watermelons to people in different corners of the globe. The drink is now available in 15 states in the U.S. By the end of this year, Dominic hopes to reach the retail market in 25 states across the country.