Mark Lutchman is one of the most popular and followed conservative African Americans in the political scene. Mark has been through many highs in lows in his life so fa. We caught up with Mark to discuss how he made his passion his and done very well for himself.
In this interview Mark gives clarify regarding how to build a personal brand and his stance on getting over your fear of putting yourself out there.
Mark, how would you describe what you do for a living?
What I do for a living is amazingly simple. I create easy to share content for millions of people every month. Whether it be image, video, or text.
Can you give us a “how you do what you do” breakdown?
I use trending political topics and turn them into easy to digest, share, and engage with posts on social media for millions to like, comment, and share. There is a formula to the virality of content which I have worked to master over the past 4 years of content creation.
I believe the essence of a viral post can be broken down into three main components. Informative, engageable, and shareable. If your content is easy to comprehend with valuable information, is easy to engage with, and is compelling to share, then you have the three main ingredients for a viral post. This is the way I look at it. And the numbers show that my method works.
Engagement is one of the best ways to grow a brand. Engagement not only opens a conversation but also builds a community. A person or brand with a community behind him is a person or brand that is built on a solid foundation that can never fully be eroded.
Ok, so you make videos that are political in nature and have a conservative twist. Are you kind of like
Daniel Tosh, but political in nature?
You can say that! The political conversation today is much different than it was years ago. There is an element of entertainment that politics in our era that has arisen because of social media and political content creators like myself.
Have you worked with any big names before? If so, spill the tea!
Yes! I work actively with big names like JoelPatrick, The Hodgetwins, Terrence K Williams, and others!
One of the best ways to grow in influence and social media stability is by having a great network of people who share your niche and can collaborate with you in mutually beneficial ways. Networking, Community building, and content creation are in my opinion the three essential pillars of brand building.
What are some of your favorite memories working with these people? (people above)
One of my favorite memories was when me, JoelPatrick, the Hodgetwins, and others went to the March for Life in Washington DC 2020. It was a fun yet tiring day, of walking and being on camera with America’s Voice. We spent the day talking to all sorts of people from different backgrounds who all gathered for one cause, the rights of the unborn.
And with the hilarious antics of the Hodgetwins and JoelPatrick the day could not have been any more fun!
What gives you the greatest sense of accomplishment in doing what you do?
I think what gives me the greatest sense of accomplishment outside of the political aspect is knowing that all the hard and consistent work I have done for the past four years paid off. I didn’t start off thinking I would build such an enormous brand and community, but now that I have, it’s very fulfilling to know that I had reached feats I didn’t think possible.
I never took a course on social media or business. I just jumped right in, and through trial and error, I found out what works and what doesn’t work. I perfected what works and i am one of the most engaged with conservative political influencers on the internet.
And that gives me the greatest sense of accomplishment that I have ever had!