Behind every brand is a story of creation, conviction, and resilience. Allow us to take you on a journey of one such brand full of determination and resolve – ‘MagNificent’. Founded by the robust and relentless Anesthesiologist, Dr. Jill Krasner, MagNificent is much more than just a product or a brand, it’s a mission to bring comfort and alleviate individuals from the chains of pain.
Infused with the essence of Dr. Jill Krasner’s formidable willpower, MagNificent is an end product of her experience in critical care medicine, her personal journey of dealing with discomfort following a back surgery and her uncompromising resolution to offer people a better way to manage pain, other than prescription medications. Her life’s happenings served as the ignition that manifested the birth of MagNificent.
The commencement of her journey was met with robust enthusiasm as she joined forces with five other interested individuals who had expertise in different backgrounds. They discovered the potential of magnesium for relieving pain in people suffering from arthritis, fibromyalgia, as well as athletes with extreme workouts. MagNificent’s cream was formulated, a topically applied nutritional supplement promising to deliver pain relief effectively.
The small group was soon reduced to just two people, Dr. Krasner and a dedicated individual named Bridget after life happened. Together, they braved the starting troubles of creating a website and launching the product into the market. Despite the challenges, they pushed forward.
Under the sub-banner of ‘Feel MagNificent’, the product line was subsequently expanded to include warming and cooling products, classified under FDA codes for OTC analgesia. However, as the challenges mounted with setting up promotions, managing IT concerns, and handling uncooperative manufacturers, Bridget decided to step back. This left Dr. Krasner with the humongous task of keeping her product line alive single-handedly.
Today, Dr. Krasner and Faye Todd are the pillars keeping MagNificent moving forward. Their efforts, coupled with the positive feedback received from repeat customers, have kept the dream alive. Yet they acknowledge the need for great strides to make the brand always evolving for the better.
With a deep belief in her product and its efficacy, Dr. Krasner is proud to say she is a daily user. She has learned about the profound impact of magnesium on human comfort, and the positive effects of menthol in conjunction with magnesium have only served to reinforce her faith in her product. It’s this principle, the desire to bring comfort to people and help them feel magnificent, that continues to motivate her.
In the end, MagNificent isn’t just a brand offering magnesium-based products; it’s a labor of love that aims to make discomfort a thing of the past and helps people experience what it means to ‘Feel MagNificent’. Its story is a testament of absolute belief in a vision – a vision to provide comfort to the masses irrespective of the hurdles, while reinforcing the powerful benefits of magnesium.
