The modern world is filled with quick fixes and shortcuts, but there are no shortcuts to lasting change. As an independent fitness instructor and personal trainer for more than ten years, Keith Msipa knows this as well as anyone. Keith has seen firsthand the roadblocks of people’s journeys in their quest for healthy bodies and the incredible strength it takes to stay on course when there are no shortcuts or gimmicks to help you achieve results quickly. He also understands how difficult it can be to make life-changing decisions and has made it his mission to empower as many people as possible in their body transformation.
With Keith’s help, some people have lost weight and gone from flabby to fit, while others have shed pounds and built muscle. One remarkable story involves a client who underwent a massive physical transformation in two years, dropping from 240lbs to 180lbs. What’s more, this client was diabetic, a condition that poses significant challenges regarding fitness. Another client gained more than 25 lbs of muscle mass over two years. This client went on to compete in bodybuilding shows and later used what he learned from Keith to establish his own l training business.
Over the last decade, Keith worked with clients with different backgrounds and stories, including some who couldn’t keep up with the journey. He notes that one thing distinguishes the former from the latter: they have a clear vision of what they want to achieve in their physical transformation, but they don’t stop there. This group of people does what it takes to win, and they never stop learning new things and implementing the lessons.
“Anyone who claims to have figured everything out is on a huge ego trip. T here is no end to learning or evolving, and nobody actually has “EVERYTHING” figured out, contrary to what you might see on your timelines,” Keith shares. “The more you think you know, the fewer opportunities there are to learn from those around you. So stay open and keep learning, and your experience will be enriched by new insights and perspectives.” He adds that you shouldn’t let your potential go to waste because you don’t feel confident or ready enough. “People with half your talent are making serious waves while you’re still waiting to feel ready,” he concludes.
As an independent instructor, Keith witnessed a gradual change in the physical fitness and coaching space. He observes that the adoption of digital fitness strategies has increased recently, and trainers are leveraging these platforms to grow their businesses. After doing this for close to a decade now, Keith has acquired many skills he now shares with other trainers. His mission is to help them create the perfect digital strategy for their business to attract tech-savvy clients who want to connect with top-notch trainers. As with personal training, his goal is to help these trainers transform their businesses by establishing and growing their online presence.
Keith is currently building a digital marketing agency with customized solutions for fitness instructors in the Michigan area. He hopes to scale this business further to serve all fitness enthusiasts, restaurants, and other companies with digital media strategies and social media.
