CuriousCheck is an all-in-one global software directory offering businesses software that best fits their needs. It offers users the ability to browse software based on the scale, industry, features and location of their business, and organises results based on reviews pooled from a number of accredited review sites like Google and Trustpilot.
CEO Carlos Crameri launched the platform only recently, yet it is fast becoming a success. The platform matches businesses small and large with HR software, marketing, payment processors and more. We got to speak with Carlos to learn more about his simple and easy software shopping solution.
Carlos, what inspired you to start CuriousCheck?
CuriousCheck has been on my mind for nearly a decade, but how it started in my head to where it is now is so different. But it all started with a desire to simplify.
I worked for a FinTech company that helped me see how measuring and analyzing data trends while encouraging organic reviews can reap massive benefits. I also saw how a company who has been around for 20+ years was so set in their ways that new software wasn’t something they entertained, and if they did, they lacked the education to use it.
I knew there had to be a way to simplify and modernise the software world. A way to connect businesses with the right software. I wanted to capitalise on the abundance of peer reviews and demand for modernisation. And so I did. I started up a platform which would unify and simplify all the tools needed to run a successful business. Doing so even helped me build CuriousCheck!
What was your background prior to starting the company and how did it help you?
I completed a Bachelor of Criminal Justice/Cybercrime at Kennesaw State University in 2010 and then interned at a criminal data wholesale provider. The internship turned into paid work, which lasted six years.
I was always technologically-minded – I believe people call this ‘nerdy’ – so I enrolled in a Master of Software Engineering course. I ended up dropping out after the first year. Some people say this was a mistake, but I would argue that it was the greatest decision I ever made. I was able to hone in on my work at multiple background screening companies, where I capitalised on my managerial and sales skills, and learned what scaling really looks like.
While I wasn’t actively working at CuriousCheck like I am today, it was being carefully created and cultivated. After the birth of my son in 2017, I knew I had to do more to provide for my family, so I took the job at a FinTech company. There I learned key sales and marketing tactics, as they are ranked #9 on Deloitte’s Tech Fast 500 – a ranking of the 500 fastest growing tech companies in North America.
During my on and off decade with multiple companies in HR, I worked in tandem with Consumer Reporting Agencies (CRAs), ATS and HCMs, educating me on integrations, typical prospects and much more. All my experience has led me to where I am today with CuriousCheck. Every success and every failure has helped mould me and my company into what we are today, and I am beyond eager to share my creation with the world.
What are the benefits of using CuriousCheck?
Our platform intelligently matches businesses with their ideal software and provides unique insight on how to use it properly. Many people do not receive software training, so CuriousCheck can help fill this gap. This in turn can help boost business efficiency and profits.
For instance, one of our many categories is HR Software. After analysing thousands of online reviews to calculate companies’ online reputation, we guide customers to their ideal HR solution, broken down into 4 main categories:
- Core HR: attendance, PTO, payroll, benefits
- Recruiting and Onboarding: screening, unique interviewing technology, ATS
- Performance Focused: helps communication between managers and staff
- HR on Demand- hiring remote HR managers
The platform provides users with all the information needed to make an informed decision.
What makes your business unique?
CuriousCheck’s mission is to simplify the software shopping experience. I asked myself the question: How do people usually search for software? Through my experience, I’ve realised that people will answer in one of three ways: Google, vendor partnership portals, or referrals. Here’s an interesting fact, 94% of people stop on the first page of Google when searching online. People are missing tens of thousands of reputable and affordable businesses simply because they cannot afford to be listed on the first page.
CuriousCheck has created a unique algorithm that matches companies with top-rated software based off a few simple questions like size, location, industry, and specific features. Our platform consists only of top-rated companies listed on credible review sites. We take reviews from top sites like Capterra, G2, Software Advice, Trustpilot, and Google and combine them for an overall reputation score. Think of us as your one stop shop for the most useful software where you can browse, discover and modernize in seconds.
What are your plans for the future development of CuriousCheck?
We want to be the go-to platform for not only software, but all business enhancing solutions. This includes uncovering the best solutions for increasing reputation, working with influencers, increasing SEO, managing social media, performing background screening, payment processing, and all the other business essentials.
Our current database is structured to be able to utilise machine learning technology in the near future. I also want to perfect our intelligent matching tool called SoftwareAdvisor.
Carlos Crameri’s new software shopping platform is impressive, boasting some of the best business performance software in the world. Its unique scoring system and browsing features make it an essential tool for any business looking to improve their efficiency. To find out more about the platform, check out the CuriousCheck website or shoot them an email. Thanks for speaking with us, Carlos!