We are excited to present our interview with André Beherzig, founder and leader of mprofi AG. Since 2008, André has guided mprofi to become a significant force in digital transformation, leveraging his extensive experience dating back to 1996 in web-based business models. Under his leadership, mprofi AG has flourished as a ‘digital architect’ for companies in the digital era.
Today, we’ll discuss mprofi’s journey, its innovative digital transformation strategies, and André’s insights into the evolving realms of e-commerce and digital marketing. Join us as we uncover the strategies that have made mprofi a leader in digital integration in the modern business world.
André, can you share with us the journey that led to the inception of mprofi and its evolution over the years?
I founded mprofi AG in late 2008 in Zug, Switzerland, with a focus initially on mobile solutions. Over the years, as the digital industry evolved, so did mprofi.
I’ve always aimed to stay a step ahead in the digital world, adapting our services to meet the ever-changing landscape.
This journey has been about transforming mprofi from a mobile-centric company to a leader in digital transformation solutions.
What inspired the unique approach of mprofi as ‘digital architects’ for companies?
Our approach as ‘digital architects’ at mprofi AG comes from the understanding that digital transformation involves a combination of various elements – web design, marketing, SEO, software, and strategy coaching.
With over 25 years of experience, we act as general contractors for digital projects, offering personalized consulting and a blend of technical and economic expertise.
In your view, what are the key components of a successful digital transformation for a business?
A successful digital transformation involves encompassing a range of digital disciplines. This includes E-Commerce, corporate automation, web development, marketing automation, localization, and cloud development. It’s crucial to tailor solutions to each business’s specific needs, particularly in the B2B sector.
How does mprofi integrate marketing automation into a client’s digital strategy?
At mprofi, marketing automation is integral to our digital strategy services. This spans process and conversion optimization to campaign management and SEO.
My role involves providing strategy, consulting, concept development, and implementation, ensuring a comprehensive and effective marketing automation approach.
In the realm of e-commerce, what trends are you currently observing, and how is mprofi adapting to these trends?
Since 1996, I’ve been supporting companies in their digital transformation and adaptation to web-based business models.
This positions me to understand and adapt to current trends in e-commerce, ensuring that mprofi’s strategies remain innovative and relevant.
Search engine optimization is constantly evolving. How does mprofi stay ahead of these changes to benefit its clients?
Keeping pace with SEO changes is a daily focus at mprofi. We continuously adapt to the latest SEO strategies to benefit our clients, part of our comprehensive digital services that keep up with technological advancements.
How does mprofi support continuous learning and skill development in digital technologies for its clients?
mprofi AG is dedicated to promoting continuous learning and skill development in digital technologies.
We provide customized solutions and in-depth consultations, closely collaborating with our clients to build tailored development programs.
Finally, André, what advice would you give to businesses still hesitant about embracing digital transformation?
For businesses hesitant about digital transformation, I advise recognizing the indispensable value of adapting to digital advancements.
Embracing digital transformation is not just a trend; it’s a strategic necessity for staying competitive and relevant in today’s rapidly evolving business landscape.
Thank you André for your time!
You can follow up with André Beherzig at LinkedIn or visit https://www.mprofi.com/
