Having great products is essential, but successful businesses need to know how to market those products in a way that builds relationships with potential customers, encourages them to buy, and keeps them coming back for more.
Learn from Drive Social Media’s expert team as they unveil their powerful and targeted strategies, empowering businesses to effectively reach and engage consumers both online and in person for maximum impact and sustainable growth.
1. Work to Improve Your Website Experience
Search engines are still one of the main ways potential customers discover businesses. However, strategies for both paid and organic search rankings have changed over time to accommodate user behavior and deliver a seamless, personalized experience.
Whether using paid ads or organic search, ensure your website’s user experience is up to par. Fast page load speeds and relevant content are key, so keep your visitor in mind as you develop each page.
2. Increase Your Reach with Paid Social
Social media provides a plethora of opportunities to connect with an audience organically. However, one of the frustrations business owners often experience is that organic social media marketing can be hit-or-miss. The hard-to-predict nature of social media algorithms can result in decreased brand awareness and inconsistent sales.
Paid social media campaigns are a much easier way to overcome this inconsistency and expand your reach by ensuring your brand gets in front of people who are interested in your offer. Social media platforms like Facebook allow you to use data to narrow down your target audience and ensure the best possible return on your investment.
3. Leverage New Technology
Technology is advancing at the speed of light, and leveraging it is key to remaining competitive in today’s market. As artificial intelligence evolves, you can use it to quickly create and launch new ad creatives, identify your best-performing ads, and optimize campaigns around your winners. This allows you to reach customers faster than your competitors, increasing market share and boosting your bottom line.
4. Consider an Omnichannel Approach
If you run a brick-and-mortar location, your audience needs to leave the online world at some point and come see you in person. Employing omnichannel marketing strategies is a great way to encourage them to do so.
For example, you can use augmented reality to allow users to try on clothing or get up close and personal with a product before they buy it. Then, offer in-store pickup of the items they bought. Use that pickup time to create an amazing in-store experience, offering dedicated parking for curbside delivery or showing them other items they may like based on what they bought online.
It’s All About the Customer Experience
Regardless of which marketing method you choose, it’s important to continually keep your customers in mind. The power to reach, attract, and convert new customers lies in your ability to cater to their needs at every step of their buying journey. When you do, you’ll be rewarded with increased brand awareness, better sales, and a rock-solid reputation among your target audience.
About Drive Social Media
Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum 3X ROI. Drive’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped Drive Social Media become one of INC’s 500 Fastest Growing Companies in America.