In the midst of this global pandemic, Maropost keeps on trudging.
Can you tell us who you are?
My name is Ross Andrew Paquette, I’m the founder and CEO of Maropost — established in 2011 and known as one of the most profitable and fastest-growing tech companies in Canada since 2014. I entered the SaaS industry early in University years. And I quickly discovered that there was a severe shortage of good and reliable marketing infrastructure being used in the two marketing technology companies that I worked with at the time.
That’s pretty much how it all started on my end. I saw that there was room for obvious improvement in the market, and I took that idea and just ran with it.
Before we go into the future, please tell us more about your past…
Ross Andrew Paquette: Well, for one thing, I don’t think I grew up as your typical entrepreneur. Actually, I’m from a really small forestry town in Northern Ontario that housed… maybe around 40,000 people? So, there’s really not a lot of entrepreneurs coming out from there. And, certainly, I didn’t have big goals about making it big as an entrepreneur back then myself.
Come to think of it, I wasn’t all that big on tech at the time either. Unlike the kids from this generation, I didn’t get a hold of my first computer until I was at least 14. So, one thing’s for sure — the me from back then probably had no idea what was in store for him.
How about the present? How has Maropost been affected by the COVID-19 crisis?
Ross Andrew Paquette: We were quite fortunate, actually, as COVID-19 had very little effect on our internal operations as a whole. We did end up having to give some of our clients, especially the smaller ones, a little bit of extra support in the past couple of months, but that was something we were able to weather through quite admirably — if I do say so myself. That’s thanks, in large part, to our finance team, as well as our executive team.
I’m quite proud of what we were able to accomplish during this time and, going forward, I’m sure this experience will allow us to work even more efficiently in the future.
So yes, we were able to skate through, for the most part. Actually, if anything, with how quiet things were these last couple of weeks, we were able to completely focus on product and development for once. That’s made me really excited for the next coming months and years.
How does your team usually handle new ideas?
Ross Andrew Paquette: Personally, I can be a bit of a Tasmanian Devil, I guess you can say, when it comes to new ideas and direction. When that happens, I usually depend on my team, or my CO, to help me focus and figure out when things are a little too much or going a little too fast.
As a team, we make sure that everything is organized before even going anywhere close to tackling a project. We like to approach things with a solid plan and an understanding of what we’ll need to do to succeed. But we always move forward with a mindset that, in the worst-case scenario, we’ll just have to spend a lot longer working on it.
Alright, so please tell us what’s up next for Maropost in the future!
Ross Andrew Paquette: Well, the way I see it, our team is going to keep on keeping on with our mission right now. That is, we want to focus on building up and perfecting Maropost to the point where our clients can just log in, look up one of their customers, and see that customer’s entire journey. We’re looking to create a true-to-form single customer view that can be used to find out how much that customer is worth – as well as what that customer has been doing so that our clients can easily figure out how to increase that customer’s lifetime value.
Of course, there are plenty of other big marketing automation businesses working towards that as well. Oracles, Salesforce, IBM, etc. are great examples of some. They’re buying their way to providing that kind of experience. But, with Maropost, we’ve decided to be a little more idealistic about it. We want to build our way up to that on our own — build the underlying technology, from the front end to the top level of it.
That’s very much our focus right now. To provide the simplified, unified single customer view that is scalable so that we can work with and support all of our clients.