Today’s gig economy is booming. An estimated 59 million Americans took on freelance or gig work in the past several years—about 36 percent of the country’s workforce. And according to Adir Oren, CEO and co-founder of the job-matching app gigaroo, many of those gig-based workers are part of Generation Z (GenZ) and face a unique set of employment challenges.
“About 77 percent of GenZ is working in the service industry as part-time employees, a gig could be one-time, part-time, or full-time. GenZ don’t have a steady job, they don’t want to wait two weeks for a paycheck, and they don’t have benefits,” explains Oren. “This is the pain point we’re here to tackle.”
Supporting a New Generation of Workers
GenZ encompasses the population born between the mid-1990s through the early 2010s. GenZ redefines traditional workplace values by calling for autonomy, social responsibility, and personal fulfillment. But these young professionals face new challenges in the job market, paired with skyrocketing rent prices and historical inflation.
Flexible jobs in food service, grocery stores, or delivery provide those workers with a part-time to full-time income. Others use gig-based work to supplement or diversify their income streams. Workers often have sovereignty over their schedules, working when and how fits into their life—rather than the other way around.
According to Oren, gigaroo allows employees to take control of their schedule and earnings with flexible job matching and next-day pay. Users can filter available job offerings near them by the type of business and role, including food service, delivery and retail. The app utilized artificial intelligence (AI) to screen and match job seekers with the best job opportunities based on their schedules, financial goals, and preferences. In the near future, qualified platform users can also tap into a brand-sponsored benefits program that offers medical, vision, and dental insurance.
Empowering the Next Generation as Industry Experts
With more than 20 years of experience in business and technology, Oren considers himself a serial entrepreneur. He successfully exited two other successful tech-focused brands before Gigaroo. Oren previously worked in leading technology companies such as IBM and SAP. He completed his undergraduate degree in business administration before completing a master’s program in information management with a focus on machine learning.
Away from the office, Oren also plays the role of father to a GenZ teen, which puts him up close and personal with gigaroo’s core demographic: “The younger generation has a lot challenges in front of them, including the struggle to find financial security. So we’re starting from that point and working to give this generation the right tools.”
That shared vision is what brought the fintech brand’s global team together. Headquartered in Austin, Texas, Oren works with team members in the United States and Israel to support gigaroo’s almost 7,000 GenZ workers. He launched the company in 2022 alongside co-founder and chief revenue officer (CRO) Yair Almagor.
Oren first connected with Almagor through a mutual business connection. The company’s CRO spent 25 years in business development, sales, and marketing for technology and SaaS brands. In his current role, Almagor oversees the gigaroo’s revenue and operations. He graduated from Baruch College with a bachelor’s degree in business administration, followed by an MBA from the University of Texas at Austin.
While gigaroo is a powerful job search tool, the app empowers workers and service-based businesses to change how young professionals make a living. Discover how gigaroo is helping GenZ workers find financial stability through flexible work at gigarooapp.com.