Joel Li (legal name Qiaoer Li) has a multifaceted professional life and continues to achieve impressive feats with every career path he pursues. His business TEDA International Auto Group is committed to helping the developing auto industry optimize their approach to the buying process and do so in a more environmentally friendly and efficient way. His efforts in this area have recently earned him the position of one of Forbes China’s top 60 outstanding Chinese in North America.
Welcome Joel, thank you for taking the time to speak with us. Can you start by introducing yourself?
Hello my name is Joel Li, I spent most of my life in China and Canada. I went to university at the University of Toronto.
What led you to pursuing a career in the auto industry?
The transition from gasoline cars to electric cars is definitely my main drive in the auto industry. I always believe that we humans should adopt renewable energy as a way to combat climate change. Being able to be involved in a transition like this does means a lot to me.
Can you tell us about your business TEDA International Auto Group and how you developed it?
Many industries have made their buying process smarter and easier for customers in recent years, however, the auto industry hasn’t changed a lot. People still have to go through the pain of having to deal with greedy traditional dealerships. As industry leader TESLA got into the market, they completely ditched the traditional dealership model and were able to prove that there are better ways of doing things. As car manufacturers become devoted to making cars greener and smarter I believe it is also the time to make the car buying process greener, easier and cleaner. That’s the grounds of why TEDA was founded. We use cutting edge technologies like virtual reality, augmented reality and AI to simplify the entire process. So far we have had great customer feedback.
Congratulations on being awarded one of Forbes China’s top 60 outstanding Chinese in North America! How did it feel to receive this honor?
I am extremely honored to be receiving such an important award. I am earnestly grateful for the recognition I have received for my work, because I am very sure that every other nominee for this award was as capable, if not more, of winning this award.
I have faced several challenges on my way here, but each one of them has only strengthened me and made me the person I am today. Winning this award would not have been possible without the inspiration and support I have received from my team and my family, for whom I have the deepest respect, and from whom I have derived the strength to challenge myself and perform better at each stage.
Thank you Joel for your time!