Canada-based Home Equity Bank has found a new way of urging older citizens who had previously considered downsizing to use better financing strategies to retire…
Posts published by “Sophia Wilson”
Sophia is a professional journalist with a keen eye on latest technological advancements, its details, and its participation to human beings' way of life. She received her degree in journalism from Boston University where she prospered and developed her technical abilities. She started her professional writing career as a freelance contributor to multiple websites. Today, Sophia is The Daily Scanner's Editor-in-Chief and is responsible for the daily production of the news website.
Google has introduced new advertising tools whose enhancement borrows significantly from the technology of artificial intelligence. These tools have received positive feedback from both marketers…
Before his resignation, Martin Sorrell was one of the top influential heads in the advertising industry considering his input in the three decades as the…
Brand integration is not a new concept in the marketing mix. Over the recent years, brand integration has been on the spotlight because of its…
One of the best ways of achieving higher conversions and increasing revenue is by driving traffic to your website. Every business has decided to capitalize…
Today’s adverting industry operates with traditional influencer marketing which borrows strongly from transactional partnerships particularly between influencers and brands. The problem with this approach is…
According to a research by the BBC, almost every ITV World Cup commercial break features gambling advertisements. Radio 4’s You and Yours program discovered that…
The world’s biggest advertiser, Procter & Gamble Co. is placing the advertising sector on notice. By 2023, the company wants women directors for up to…
Charlie Condell is an 18 year old biking enthusiast who is aiming to become the youngest person to bike around the world solo. Charlie has…