Before his resignation, Martin Sorrell was one of the top influential heads in the advertising industry considering his input in the three decades as the Chief Executive of WPP. Following his abrupt resignation in April, ...

Brand integration is not a new concept in the marketing mix. Over the recent years, brand integration has been on the spotlight because of its intensity and ability to cement its position in the marketing ...

One of the best ways of achieving higher conversions and increasing revenue is by driving traffic to your website. Every business has decided to capitalize on Search engine optimization this year to increase traffic to ...

Today’s adverting industry operates with traditional influencer marketing which borrows strongly from transactional partnerships particularly between influencers and brands. The problem with this approach is that it doesn’t allow brands to explore their organic fan ...

According to a research by the BBC, almost every ITV World Cup commercial break features gambling advertisements. Radio 4’s You and Yours program discovered that most commercial breaks in the World Cup matches so far ...

The world’s biggest advertiser, Procter & Gamble Co. is placing the advertising sector on notice. By 2023, the company wants women directors for up to half of its product commercials which will a significant increase ...

Canada-based Home Equity Bank has found a new way of urging older citizens who had previously considered downsizing to use better financing strategies to retire in their homes. In 2017, the bank hit an all-time ...

Google has introduced new advertising tools whose enhancement borrows significantly from the technology of artificial intelligence. These tools have received positive feedback from both marketers and analysts in the Wall Street. Google released information on ...