McDonalds has kicked off a new advertising campaign in order to promote its new cooked-to-order, fresh beef Quarter Ponders. The line “You’re all I think about” is being humorously repeated by a few famous people ...
Coca Cola’s new World Cup soccer campaign blends big names like Jason Derulo and AC/DC as well as a special packaging themed around goal scoring which serves a numeric counterpart to the company’s famously successful ...
US retail giant Best Buy is using 100,000 of its own blue-shirted workers to be the faces font and centre in their new marketing camping. The rebranding effort by Best Buy seeks to demonstrate the ...
A Microsoft teams busy light program could just be the right tonic for your business operation. Given the need for brands and departments to be more in sync with modern technology, particularly in the ...
Why care about SEO? Well, the aim of search engine operation is to give the website you’re listing the highest possible ranking on search engine results. This makes use of different strategies to achieve this, ...
Canada-based Home Equity Bank has found a new way of urging older citizens who had previously considered downsizing to use better financing strategies to retire in their homes. In 2017, the bank hit an all-time ...
Google has introduced new advertising tools whose enhancement borrows significantly from the technology of artificial intelligence. These tools have received positive feedback from both marketers and analysts in the Wall Street. Google released information on ...
Before his resignation, Martin Sorrell was one of the top influential heads in the advertising industry considering his input in the three decades as the Chief Executive of WPP. Following his abrupt resignation in April, ...
Brand integration is not a new concept in the marketing mix. Over the recent years, brand integration has been on the spotlight because of its intensity and ability to cement its position in the marketing ...
One of the best ways of achieving higher conversions and increasing revenue is by driving traffic to your website. Every business has decided to capitalize on Search engine optimization this year to increase traffic to ...
