Before his resignation, Martin Sorrell was one of the top influential heads in the advertising industry considering his input in the three decades as the Chief Executive of WPP. Following his abrupt resignation in April, ...

Brand integration is not a new concept in the marketing mix. Over the recent years, brand integration has been on the spotlight because of its intensity and ability to cement its position in the marketing ...

One of the best ways of achieving higher conversions and increasing revenue is by driving traffic to your website. Every business has decided to capitalize on Search engine optimization this year to increase traffic to ...

Today’s adverting industry operates with traditional influencer marketing which borrows strongly from transactional partnerships particularly between influencers and brands. The problem with this approach is that it doesn’t allow brands to explore their organic fan ...

According to a research by the BBC, almost every ITV World Cup commercial break features gambling advertisements. Radio 4’s You and Yours program discovered that most commercial breaks in the World Cup matches so far ...

The world’s biggest advertiser, Procter & Gamble Co. is placing the advertising sector on notice. By 2023, the company wants women directors for up to half of its product commercials which will a significant increase ...

Coca-Cola South Pacific has revealed the details of its FIFA World Cup advertising campaign which is aiming to take advantage of the excitement that surrounds the quadrennial football tournament. The campaign features people in a ...

McDonalds has kicked off a new advertising campaign in order to promote its new cooked-to-order, fresh beef Quarter Ponders. The line “You’re all I think about” is being humorously repeated by a few famous people ...

Coca Cola’s new World Cup soccer campaign blends big names like Jason Derulo and AC/DC  as well as a special packaging themed around goal scoring which serves a numeric counterpart to the company’s famously successful ...

US retail giant Best Buy is using 100,000 of its own blue-shirted workers to be the faces font and centre in their new marketing camping. The rebranding effort by Best Buy seeks to demonstrate the ...